56912 – BriefYou have been asked to create a proposal to the

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BriefYou have been asked to create a proposal to the New Zealand Tourism Board, who would like new hospitality products to be introduced in New Zealand and overseas to allow the New Zealand hospitality industry to keep up with global trends in tourism.Task 1Using the research you completed in Assessment One as a basis, write a report containing a proposal for the introduction and marketing of an innovative product which will meet the Tourism Board brief. It can be a hotel or food service product, for example, a new room type of a hotel, wellness & gym facilities, increased use of technology or new cuisine. The report must show evidence that increase in tourism sales is achievable through the introduction of the product.(Minimum of 4000 words)The report must include the following:1. Introduction1.1 Global trend that you are addressing1.2 Product name and description2. Situational environment analysis2.1 PESTLE: Base the analysis on the existing business environment2.2 SWOT: Choose a specific hospitality organization and describe three points for each aspect of a SWOT analysis.3. Marketing MixDiscuss the specific hospitality organisation’s 7 Ps of marketing, giving at least two points for each ‘P’.4. Product justification4.1 Discuss how your product will help the New Zealand hospitality industry to keep up with the identified global trend.4.2 Discuss how the introduction of the product could lead to an increase in tourism sales.5. Marketing plan5.1 Three SMART objectives5.2 Provide two marketing activities for each objective. Remember that the plan must be able to be implemented in New Zealand and overseas5.3 Marketing budget (current market prices)5.4 Timeline of each activity5.5 Evaluation and review plan6. Conclusion6.1 A summary of your proposal and marketing*+. i LJiscubs now your piuuuci win nuip uiu INUW Zealand hospitality industry to keep up with the identified global trend.4.2 Discuss how the introduction of the product could lead to an increase in tourism sales.5. Marketing plan5.1 Three SMART objectives5.2 Provide two marketing activities for each objective. Remember that the plan must be able to be implemented in New Zealand and overseas5.3 Marketing budget (current market prices)5.4 Timeline of each activity5.5 Evaluation and review plan6. Conclusion6.1 A summary of your proposal and marketing plan6.2 Closing persuasive statement to match the brief.Note: F.E.R. Instructionsn Name every pageLabel 1st FER or 2nd FER on the cover page s Clearly number/label every FER questionOnly submit required FER’s not the entire assignment again.

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