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HOLMES INSTITUTEFACULTY OF HIGHER EDUCATIONAssessment Details and Submission GuidelinesTrimester T2 2021Unit Code HC2022Unit Title Marketing ResearchAssessment Type Individual Assignment 2Assessment Title Individual Report ProjectPurpose of the 1/ Integrate theoretical and practical knowledge of Marketing Research in the contextassessment (with ULO of marketing-related business decisionsMapping) 2/ Analyse business problems/opportunities using their Market Research skills anddevelop appropriate strategies to achieve a competitive advantage.Weight 20 % of the total assessmentsTotal Marks 20Word limit Not more than 2000 wordsDue Date Week 10 ( Friday 24th September 2021)- 11:59pmSubmission • All work must be submitted on Blackboard by the due date along with a completedGuidelines Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cmmargins on all four sides of your page with appropriate section headings and pagenumbers.• Reference sources must be cited in the text of the report, and listed appropriately atthe end in a reference list using Harvard referencing style.HC2022 Marketing Research Individual ReportAssignment SpecificationsPurpose:Student will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation’s strategySKY HIGH Real Estate Developers want to understand the present structures of Australian households andfamilies, as well as how these structures will change in the next 20 years. This will allow them to plan for thekinds of properties that are in demand now and in the future. Using secondary data sources, find thisinformation for the real estate developer. This secondary data can be obtained from a variety of crediblesources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘familycharacteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics andTransitions, Australia, 2012––13, available at www.abs.gov.au/ausstats/abs@.nsf/mf/4442.0 You can alsogain some insight from:https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036 You mayalso source data from other credible sights.Assignment Structure should be as the following:1. IntroductionIntroduce the main problem the real estate developer is facing and how the data will be collected2. The research Process2. 1. Define the ProblemClearly explain the problem that requires market research2. 2. Planning the research designExplain why secondary data will be used in this research2. 3. Planning the sampleProvide information on the sample sizes used for the data you are using (this will come from the research organisation)2. 4 Collecting the dataThis is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.2. 5 Analysing the DataThis is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.3. Formulating conclusion and recommendationsConclude on the research and provide two specific recommendations for the real estate developer. 4. ReferencesHolmes Adapted Harvard ReferencingHolmes has now implemented a Holmes adapted Harvard approach to referencing:1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.2. Your Reference list is to be located on a separate page at the end of the essay and titled: References.3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname. In addition, it MUST include a hyperlink to the full text of the cited reference source.For example;Hawking, P., McCarthy, B. and Stein, A. 2004. Second Wave ERP Education, Journal of Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.For example;“The company decided to implement an enterprise wide data warehouse business intelligence strategy (Hawking et al, 2004, p3(4)).”Adherence to Referencing Guidelines is MandatoryIf students do not follow the above guidelines:1. Students who submit assignments which do not comply with the guidelines will incur penalties.2. Students whose citations are fake will be reported for academic misconduct.HC2022 Marketing ResearchMarking criteriaMarking criteria Weighting1 Show the data you have collected. 52. Accurately analyses the relevant secondary data including recommendations 63. Shows knowledge of relevant theory 64. Overall presentation and referencing 3TOTAL WeightAssessment Feedback to the Student:20%Marking RubricExcellent Very Good Good Satisfactory Unsatisfactory1 Show the data you have Data collected is very: Data collected is: Data collected is Data collected is Data collected is notcollected. relevant, well organised relevant, well somewhat: somewhat: relevant, relevant, disorganisedand easy to understand. organised and easy relevant, well well organised and and difficult toto understand. organised and easy easy to understand understandto understand and contains someerrors2. Accurately analyses the Very accurate analysis Accurate analysis of Somewhat Analysis of the Little to no analysis of therelevant secondary data of the relevant the relevant accurate analysis of relevant secondary relevant secondary dataincluding recommendations secondary data secondary data the relevant data including includingincluding including secondary data recommendations, recommendationsrecommendations recommendations including but with somerecommendations errors3. Shows knowledge of A deep knowledge of Good knowledge of Some knowledge of Knowledge of the Little to no knowledge ofthe theory shown the theory shown the theory shown theory shown at the theory shownrelevant theorytimes4. Overall presentation and Presentation and Presentation and Presentation and Presentation and Presentation andreferencing referencing are at a referencing are at a referencing are at a referencing could be referencing are at a lowhigh standard high-medium medium standard improved standardstandardHC2022 Marketing Research

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