68052 – 2500 wordsYour essay should be a written response to

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2500 wordsYour essay should be a written response to the brief I gave the pitch teams in week 4 i.e. to pitch for AVIS BUDGET with a budget of $3mPlease write your essay along the same lines as a pitch presentation, as we have been discussing in class. Please review class recordings for further detailsMarking criteria #1 (30%). Demonstrate that you understand the scope of the brief and detail your strategic response to the brief. What strategic insights do you have? What consumer insights do you have?Marking criteria #2 (30%). Present your creative ideas for communicating both brands, ensuring clear positioning separation between bothMarking criteria #3 (20%). Detail your media recommendations i.e. what channels will you use and why. Remember the total budget is $3m which should also include agency fees and productionMarking criteria #4 (20%). Reflect on which tactics you would use to win a pitch such as this. What would you do to ensure that your ‘agency’ was successful in this pitch?

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