Assessment 2 – Breakdown

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Content StrategyAssessment 2 – BreakdownDue:​ Week 7Weighting:​ 30%Type​: Written & Visual ReportDescription:Select a digital content delivery platform or trend, and investigate the history, theory andrelevance of this technology (‘how’) in relationship with the content strategy purpose (‘why’) andaudience or a particular product, brand, service or organisation. Discuss the strengths andrelevance of this technology to the message, story and journey into the marketplace. Reflect onthe future development and relevance of this technology and make recommendations for use ofan alternative and/or emerging technology such as: AI, AR, VR, Animation, Games. Include adescription of ethical considerations. The written report may include a visual map or diagrams,photos and illustrations. Present a visual summary of the report to class for peer discussion.Workload:Visual Presentation (20 – 30 slides) incorporating a written and visual exploration of theassessment requirements.You may submit a supplementary Written Report (no more than 2000 words) if necessaryThere is a class presentation but I’m happy for you to present a reduced or top-level version ofyour full slide presentation.Breakdown:Choose a digital content delivery platform or trendThis could be an app or platform (like Airbnb), a device (like an Apple Watch or Google Home),a streaming service (like Spotify) or even a rising form or multimedia (like podcasts). Choosesomething relevant to today’s digital landscapeInvestigate the history, theory and relevance of this technology (‘how’)How was it created? In response to what need? What industry did it disrupt? What purposedoes it serve? How does it relate to content creation?In relationship with the content strategy purpose (‘why’) and audience of a particularproduct, brand, service or organisationHow does a specific brand, service or organisation utilise this platform or trend in its contentstrategy? In the case of Airbnb, it could be its own brand, but in the case of Spotify or podcasts,you could look at how another brand has harnessed the power of the platform.Reflect on the future development and relevance of this technology and makerecommendations for use of an alternative and/or emerging technology such as: AI, AR,VR, Animation, Games. Include a description of ethical considerations.What does the future look like for this platform or trend, and how will new technologies beincorporated? Are there any ethical implications for this?

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