BA (Hons) Business Studies with Foundation Strategy, Enterprise and Innovation Principles of marketing- MG412 Strategy, Enterpri…

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CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 1
Assignment Brief
BA (Hons) Business Studies with Foundation
Foundation Year 0 (Level 0)
Year 2 Level 4
Year 3 Level 5
Year 4 Level 6
Foundation Year 0 (Level 0)
Module Title:
Context of Business
Module Leader:
Guru Srinivasan
Assignment title:
Context of Business
Assignment number:
100% of overall module grade
Date given out:
September 201
Submission date:
15th November 2021
For late submission, please
check CCCU Taught regulation
(page 28 on late submission)
and Extenuating Policy:
CCCU Taught regulation
CCCU Extenuating Circumstances Policy
Method of submission:

Online only
Online and paper copy
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 2
Special instructions for
submission (if any):
Date for results and feedback
(please note the final grade is
subject to the main CCCU
assessment Board)
Learning outcomes assessed:
1. Understand the dynamic and changing nature of
business and the consideration of the future of
organisations within the global business environment
2. Identify the need for individuals and organisations to
manage responsibly and sustainably and behave ethically
in relation to social, cultural, economic and environmental
3. Discuss leadership, management and development of
4. Discuss the development of appropriate policies and
strategies within a changing environment to meet
stakeholder interests
The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible to
give a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 3
Assignment brief:
Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by the
strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy and
response. There is also increasing importance of CSR is also influencing business like never seen before.
Assessment Task Description
For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the
following tasks.
i. Jaguar Land Rover
ii. Marks and Spencer
iii. ASOS
iv. Harrods
v. Sports Direct
1. Perform a SWOT and PESTEL analysis for chosen company.
2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats
business. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting their
3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet their
business objectives. Justify your choice using appropriate literature and examples.
4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.
CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 4
Goleman, D, “Leadership that gets results”, Harvard Business Review, March-April2000 p 82-83
Length required
3000 words Maximum
Format and Layout
Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also
5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer
reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases
and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard
Please refer to CCCU General Assessment Grading Criteria and rubric
• Foundation
• Level 4
• Level 5
• Level 6

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