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Write a business report based on the following:
A group of 5 holiday resorts have decided to merge their operations to in order to deliver better value to the customers as well as to increase their profits. The new Group named Monet now incorporates a wide range of living quarters (backpacker, bed & breakfast homes to luxurious suites) all around Australia. It provides alternatives to popular holiday booking web sites such as booking.com, travel.com.au etc. and enables customers to book directly. They expect the Bookings to be managed via a single web site only (with a complementary mobile app included) with prices varying dynamically based on the demand, seasonal factors etc.Senior management has finalised on the following decisions:
1. A customer loyalty scheme called MonetLoyalty will reward customers with airport transfers, free tours and free meals.
2. Interactive tools will be developed in order to allow to customers to choose, which particular tours they would like to undertake.
Question 3: An integrated ERP Solution is to be developed in order to enable management of the operation through a single IT system.
Question 4: A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal is to be created enable customers to self-manage their accounts with the company and to customize their shopping/booking experience.
If you want more clarity about Web 4.0 – check- out the link below:
cheers, Michael [Points 3 and 4 will be given to you by your lecturer 7 days before date due. This is to allow everyone to work in this timeframe and to prevent unauthorised assistance with your work.]
Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references.
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