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Assignment BriefGlobal applied knowledge
Pearson BTEC Level 4 Higher National Certificate andLevel 5 Higher National Diploma in Business
Academic Year
September 2021 – August 2022
Unit Number and Name
Unit 32: Business Strategy
Unit Leader
Mr. Hillary Korakegha
Unit Lecturer/s
Mr. Prashidha Pradhan; Mr. Oladepo Joshua; Mr. HillaryKorakegha; Mr. Peter Emelone; Mr. Sanaul Mallick; Ms.Rameen Niamat
Assignment Title
Strategic Management Report
Type of Assignment
Formal Report
Issue Date
Week Commencing 25.10.2021
Formative Submission Date
12 .11. 2021(By 14:00 using Formative submission link on Moodle)
Summative Submission Date
26.11.2021(By 14:00 using Summative submission link on Moodle)
Mr. Prashidha Pradhan; Mr. Oladepo Joshua; Mr. HillaryKorakegha; Mr. Peter Emelone; Mr. Sanaul Mallick; Ms.Rameen Niamat
Dr. Emmanuel Wanki
U32/BS/JUN21 1Assignment BriefGlobal applied knowledgeU32/BS/SEPT19 2Student Declaration
This is to confirm that this submission is my own work, produced without any external helpexcept acceptable support from my lecturer. It has not been copied from any other person’swork (published or unpublished), and has not previously been submitted for assessmenteither at GBS or elsewhere. I confirm that I have read and understood the ‘GBS AcademicGood Practice and Academic Misconduct: Policy and Procedure’ available onMoodle.
I confirm I have read and understood the above Student Declaration.
Student Name (print)
Assignment BriefGlobal applied knowledgeU32/BS/SEPT19 3
Learning Outcomes
Section 1:LO1 Analyze the impact and influence which the macro environment has on an organisationand its business strategy.LO2 Assess an organization’s internal environment and capabilities.LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to agiven market sector.LO4 Apply models, theories, and concepts to assist with the understanding and interpretationof strategic directions available to an organisation.Scenario and ActivitySmall and Medium Size Enterprises (SMEs) are engine to stimulate economic growth anddevelopment of a country, but poor strategic management practices are one of the reasons ofinadequate success. You have been recruited as a trainee to shadow the Corporate StrategicManager of one of the SME listed in Thames Valley SME 100 ( You can use yourown place of work, if it falls within SME. You have been asked to produce an environmentalanalysis and strategic growth management report/plan based on the use of recognizedinternal and external analytical tools.Focusing on the scenario as specified above, you are required to produce a report to becommunicated to decision makers within the firm that you have selected to be considered intheir strategic planning for future growth of the institution. Within the report of 3,500 words(+/- 10%) you are required to include the following:Section I: You are to complete an internal and external analysis that provides a basis forstrategic planning:1. An overview of the organisation and analysis which should include mission, vision,objectives, and core competencies of the organization.2. Evaluate, assess, and critique various factors that have been considered whileformulating strategy, applying PESTLE analysis (particularly to critically examine theexternal environment and macro factors of the organization). Evaluate the role ofstrategy in achieving the relevant strategic direction, as well as gauge on stakeholderanalysis using stakeholder Power/Interest grid model.3. Evaluate, assess, and critique various factors that have been considered whileformulating strategy, also applying appropriate strategic analytical frameworks to assessthe internal environment (for e.g., RBV strategy as a basis for competitive advantage,McKinsey’s 7S model, and Value Chain analysis). Consider including identification ofthe organizational strategic capabilities and its’ relevant components.
Assignment BriefGlobal applied knowledgeU32/BS/SEPT19 4
4. Use Porter’s Five Forces model to evaluate the competitive forces within the marketsector of your selected organisation. Consider the use of Ansoff matrix to devise yourstrategy towards improving competitive edge and market position for your chosenorganisation.
Section 2:Based on application of strategy models in section 1, devise a strategic plan based on theenvironmental analysis and findings to include the following:1. Evaluation of the different types of strategic directions available to the organisation. Inthis section present your analysis under the realms of Porter’s strategy model as well asBowman’s strategy clock.2. Justify and recommend the most appropriate growth platform and strategies such asHybrid strategy, Diversification, and Vertical/horizontal integration for your chosenorganisation.3. Provide Conclusion, and recommendationFor higher grades you are required to consider developing your answers further based on thegiven learning outcomes and assessment criteria givenat the end of the assessment brief.Across the report you are required to provide various examples to enhance the credibility,currency, and depth of your case study analysis. You are also required to support your answerby academic and professional sources as well as statistics when relevant. Harvard referencingto be followed in this task (Citations and reference list) should be provided.The work should be prepared in a report format as guided by your tutor. Clear headings andsubheadings should be included.Assignment Submission Format➢ Use a cover page, Title Page➢ Use at least 1.5 spacing and Times New Roman/ Arial font size 12.➢ Use headings, paragraphs, and subsections as appropriate.➢ Support the work with research, in-text citations.➢ Provide Conclusion, evaluation, and recommendation➢ Use Appendices (if any)➢ Use the Harvard Referencing Style for intext citation and reference list.➢ Provide a reference list using the Harvard referencing system.➢ Respect the word limit of 3,500 words (+/- 10%) excluding the cover page, list ofreferences and appendices.Note: Your submission will be word-processed, written work with clear indication of: theunit number and title, the relevant task being addressed, your name and registration number
Assignment BriefGlobal applied knowledgeU32/BS/SEPT19 5
Learning Outcomes and Assessment Criteria
LO1 Analyze the impact and influence which the macroenvironment has on an organisation and its businessstrategies.
P1 Applying appropriateframeworks analyze theimpact and influence of themacro environment on agiven organisation and itsstrategies.
M1 Critically analyze themacro environment todetermine and informstrategic managementdecisions
LO1, 2, 3, 4D1
LO2 Assess an organization’s internal environment andcapabilities
Critique and interpretinformation and dataapplying environmental andcompetitive analysis toproduce a set of validstrategic directions,objectives, and tacticalactions
P2 Analyze the internalenvironment andcapabilities of a givenorganisation usingappropriate frameworks.
M2 Critically evaluate theinternal environment toassess strengths andweaknesses of anorganization’s internalcapabilities, structure, andskill set
LO3 Evaluate and apply the outcomes of an analysisusing Porter’s Five Forces model to a given market sector
P3 Applying Porter’s FiveForces model evaluate thecompetitive forces of a givenmarket sector for anorganisation
M3 Devise appropriatestrategies to improvecompetitive edge and marketposition based on theoutcomes
LO4 Apply models, theories, and concepts to assist withthe understanding and interpretation of strategicdirections available to an organisation
P4 Applying a range oftheories, concepts, andmodels, interpret and devisestrategic planning for a givenorganisation.
M4 Produce a strategicmanagement plan that hastangible and tactical strategicpriorities and objectives
Assignment BriefGlobal applied knowledgeU32/BS/SEPT19 6TextbooksJOHNSON, G. et al (2014) Exploring Strategy Text and Cases. Harlow: Pearson.JOHNSON G. et al (2011) Fundamentals of Strategy. 2nd Ed. Financial Times/Prentice Hall.KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.Boston: Harvard Business Review Press.ROTHAERMEL, F. (2014) Strategic Management. 2nd Ed. Maidenhead:McGraw-Hill
Every student of GBS is expected to act with integrity at all times in relation to the production andpresentation of their academic work. Academic integrity is central to academic and professional lifeand requires that students are honest and responsible in acknowledging the contributions of others intheir workThe GBS Academic Good Practice and Academic Misconduct Policy and Procedure providesdefinitions and examples of the types of academic misconduct; procedures followed and penaltytariffs applied when cases of academic misconduct have been raised. The policy can be found here.Academic misconduct is easily avoided by ensuring appropriate referencing conventions arefollowed. Pearson has developed Guidelines on Harvard Referencing which are available inAcademic Support Area for Students on Moodle (VLE) as well as on respective unit pages. you are concerned about referencing techniques, please draw the matter to your Unit Lecturer orAcademic Support Team on [email protected] so that you may receive extraadvice.Group coursework has been designed so that the contribution of each student is identifiable but pleasenote that inclusion of plagiarised material is still the responsibility of the whole group. All membersof the group should exercise vigilance to ensure that work is properly referenced. In group-work,students have a shared responsibility for theassignment.
Academic Honesty and Avoiding Academic Misconduct
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