Commercial Hospitality

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Commercial Hospitality is an extension of Hospitality at HomeIntroduction
The hospitality industry is one of the most profitable industries in the world. The industry is huge and by any standards, consists of various other industries as well. It includes theme parks, which are included in the entertainment industry, transportation, which is in itself an industry, lodges and hotels. Hotels and lodgings, including casinos, have made many people rich and famous, including the current President of the United States of America, Donald Trump, and the famous hotel heiress and socialite, Paris Hilton. The secret of a good hotel or any place in the hospitality industry is to make the person feel like they’re at home but in an elevated version of home. This seems to be one of the best-kept secrets that the hospitality industry holds that have been revealed over the years.Home in the Hospitality
Many people feel that the best hotels are the ones where you can feel at home. The best places to live in when people travel, whether it be an Airbnb, a hotel or a lodge have been those that have the feeling of home. This idea is so prevalent that Airbnb especially markets and advertises their products via the feeling of home (Fats, 2015).They have been known to show warm homes, with actors who talk about how it’s like living in a home. The idea is that it’s a home away from home, which in many cases it is.
They build on this idea of the commercial home being just like the real home. This has been known to be true in most cases. There are many reasons why these strategies, the idea of creating a home away from home seem to work.
The first looks at the idea of why tourists travel to a particular country or place. Many of them travel to experience a culture that is either similar to their own or completely different from their own. Most people who travel to Asia are from places like Europe or America, who have never witnessed Asian culture, except the watered down culture that appears in the streets of their country. They have witnessed a part of the culture in their homes, and are looking to experience it in its wholesomeness in their travel (Simpson et al., 2016). That is why most luxury Asian hotels and resorts play to their culture. A famous resort in Kerala in India, for example, caters to tourists in such the Indian culture, gives them coconuts, serves them traditional Indian meals and the spa has Ayurveda, the traditional practice of healing in India. This is how most places cater to the people. They give the tourists an experience that is completely different from the one that they have at home. On the other end of the spectrum, there are people who go and wish to have the same culture that they have in their home countries. This is why places like the Hilton or the Ritz Carlton have been extremely successful in getting their customers. There are those who have been traveling for business, and require the familiar comforts of home. This includes modernized facilities, Wi-Fi and Continental food. These hotels cater to them, giving them rooms that will look their rooms at home, with beige colours and dim light. This helps them get used to living in their hotels, and thus, they are less likely to miss the comforts of home and the familiarity that includes the customs and traditions of their country.
Looking at how people travel, and why has helped the hospitality either replicate their homes or distance themselves from it. This has helped a lot in most cases as their profits keep increasing since most people travel either for leisure or for business (Andriotis & Angiomirgiantis, 2014).
The second is the tourist’s need for authenticity and safety. While most people would like to believe that’s not the only thing that affects the choice, that’s not the case. The main reason people look for an expensive hotel in places in India is that they provide authenticity and safety. Safety in the form of not having to worry if their belongings are going to be stolen or they are going to be killed. Many people travel to countries like Mexico during Spring Break. Most of them travel to expensive hotels there since the many cheap establishments have no guarantee of safety. Most of the establishments also help in providing a touch of local flavour for the students as well. This is particularly helpful as the students get to experience the culture of everything around them without having to worry about their lives. This is why most people choose moderate establishments. In Asia, most moderate establishments have a sense of the local culture, and the local arts are present (Salvioni, 2016). There will be the hanging of the God on the walls, or the type of food that is given, that gives off the idea that the local culture has not vanished. However, there will also be the flavour of home. This would be present in the large establishments as well, but not in the way that is present in the small or moderate establishments. In the small establishments, the food might not be perfect, but there will be the idea that someone has made it. In most huge commercial establishments, the food is made perfect. In many small establishments, there will be signs that other people have lived in this place before and it will not be perfect. This in many ways adds to the authenticity of the entire establishment as well.
These two factors can affect the hospitality sector to a large extent. There are many things that can be done to make sure that establishments provide this experience (McLean & Hurd, 2015).
Contemporary commercial establishments all aim to prove the customer experience. This experience can be the experience of living in a different place or the experience of living exactly at home but in a different place. All of these are extremely important to the customer. The main reason behind this is to get more customers. In Airbnb, for example, many of the popular establishments are booked for the longest time and will continue to be booked, even if the owner decides to increase the price. All of them aim to provide a unique experience of the city and country that they are in and are extremely important. This can be done in many ways. The first can be in the form of a unique sport. For example, in many places in the Napa Valley, hotels hire hot-air balloons to let the guests look for the wine valley. The second is a traditional and unique way of relaxation. Hotels in Thailand for example, offer unique spas and massages that cannot be found anywhere else in the world. This is especially great for people who want to relax and enjoy their trip as well. The third is a unique room. Many hotels around the world are investing in rooms that are unique and eccentric, and these hotels have soon become very popular and famous. These are some of the ways in modern commercial establishments can let their customers have experiences that might be meaningful to them. There are other experiences that can be given as well, such as the opportunity to help in a local organization or helping in planting a tree that can also add meaning to the life and travel of the customer (Beldon et al., 2018).
There are many traditional commercial establishments which might need to revamp their products to keep up with the times. The first is the emergence of Airbnb. Most Airbnb is placed where people can cook their own food. Many establishments should consider getting kitchens or oven in their rooms, or letting their users into the kitchens so that they can make their own food. This could be sharing comfort food, and the ability to sit down in an Airbnb and share with other people also holds an appeal. Modern hotels should be able to have this ability as well. This ability to let people interact with each other has often been lost at most traditional hotels. People sharing their meals with each other helps them feel like they’re at home and feel less alone, especially if they are travelling by themselves (Redding & Chen, 2017). This level of comfort that modern establishments are able to offer should be matched by the traditional establishments, and thus, it would be helpful to these establishments to keep these prospects in mind when doing a revamp of their place.Conclusion
The definitions of home, establishment and commercial establishment are widely different. A home is a place where one lives. An establishment is one where one stays at during a short period of time, and a commercial establishment is an establishment that is primarily for profit at a large scale. An establishment can be easily made to feel like it’s home to the customer, as in many cases it is someone’s home. A commercial establishment must try as hard as possible to get the customer to feel as if they are at their home, or otherwise, it could lead to problems where the customer doesn’t feel comfortable in the establishment.References
Andriotis, K., & Agiomirgianakis, G. (2014). Market escape through the exchange: Home swap as a form of non-commercial hospitality. Current Issues in Tourism, 17(7), 576-591.
Beldona, S., Schwartz, Z., & Zhang, X. (2018). Evaluating hotel guest technologies: Does home matter?. International Journal of Contemporary Hospitality Management, (just-accepted), 00-00.
Fast, W. E. (2015). Strangers Becoming Friends: Improving Leadership Practice Through Home Hospitality (Doctoral dissertation, Providence Theological Seminary).
McLean, D. D., & Hurd, A. R. (2015). Recreation and leisure in modern society.
Redding, T., & Chen, P. J. (2017). Out of Soup: Resolving Customer Complaints in Hospitality Management. In Trade Tales: Decoding Customers’ Stories (pp. 127-131). Emerald Publishing Limited.
Salvioni, D. (2016). Hotel Cha

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