Corporate Mission Statements 2

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Sample Contents Page
CONTENT ITEM PAGE No.
Cover Page
Executive summary i
Table of contents ii
1. Introduction 1
2. ELEMENT ONE – Goal Setting 2
2.1 Corporate Mission Statements 2
2.2 Interstate Visitor Target Market Goals 2
3. ELEMENT TWO – Situation review of the WFF and Intestate Visitor market 3
3.1 Current Interstate Visitor market segments and marketing strategies 4
3.2 SWOT analysis 5
3.4 Competitive positioning analysis 5
4. ELEMENT THREE – Strategy formulation and target market segmentation 6
4.1 Marketing Objectives and target market segment(s) 6
4.1.1 Specific Objectives 6
4.1.2 Potential Interstate Target Market segments 6
4.1.2 Selected Interstate Target Market 7
4.2 Three Year Marketing Plan Mix for attracting Interstate Visitors 8
4.2.1 Product 8
4.2.2 Price 9
4.2.3 Promotion 10
4.2.4 Place 12
4.2.5 People 13
4.2.6 Process 13
4.2.7 Physical Evidence 14
4.3 Three Year Marketing Plan Activity Schedule 15
5. ELEMENT FOUR – Resource allocation and monitoring 16
5.1 Budget 16
5.2 Non-financial resource implications 17
5.3 Monitoring and reviewing 18
6. Conclusions 19
7. Recommendations 19
Reference List

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