Coursework Summative Assessment Brief

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Coursework Summative Assessment Brief
Programme Name:
MSc Management
Module name:
Personal Effectiveness
Submission mode: Turnitin online access
1. General Assessment Guidance
• Your summative assessment for this module is made up of this 3500-word submission, which
accounts for 100% of your final module mark.
• A total of 100 marks are available for this module assessment and you are required to achieve
minimum 50% to pass this module.
• The deadline for submission is Shown on the submission link. Please note late submissions will
not be marked.
• You are required to submit all elements of your assessment in one Word document, via The Hub
Assessment area. Only submissions made via the specified mode will be accepted and hard copies
or any other digital form of submissions (such as via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 3500 words, excluding your list of references. You
must comply with the word count guidelines. You may submit LESS than 3500 words but not more.
Word Count guidelines can be found on the assessments tab of your module.
• Do not put your name or contact details anywhere on your submission. You should only put your
student registration number (SRN) which will ensure your submission is recognised in the marking
process.
• You are required to use only Harvard Referencing System in your submission. Any content which is
already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on The Hun (Found in
Help&Support)
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read
the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are
available on The Hub in the Academic registry section (Found via Help&Support).
• You should include a completed copy of the Assignment Cover sheet. Any submission without this
completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief
The required submission for this assignment is a 3500-word business report. Students are required to:
Evaluate the personal effectiveness strategies of Sundar Pichai, Chief Executive Officer (CEO) at Google,
and discuss how you intend to apply personal effectiveness principles your own personal development.
Your management report should contain the following:
a) A short introduction in which you provide a few general statements outlining the background of
personal effectiveness, along with a short summary of what the report will discuss (5 marks)
b) Apply theories and frameworks relating to personal effectiveness to provide a critical evaluation of
the skills and behaviours that Sundar Pichai has used to make him a successful global leader (40
Marks)
c) Discuss how you intend to apply personal effectiveness principles to your own development in order
to be successful in the competitive job market (40 Marks)
d) A short conclusion in which you summarise the main findings of your report and make an overall
closing statement which brings the key elements of your assignment together (5 Marks)
You must use relevant concepts, models and/or theories of personal effectiveness to justify your
observations and comments throughout.
Presentation (10 marks)
Your business report should contain the following:
• BPP assignment cover sheet (including SRN and word count)
• Business report title page
• Contents page
• Introduction
• Case Study Review (written in third person narrative)
• Reflective Statement (written in first person narrative)
• Conclusion
• Reference listing
• Glossary (optional)
• Appendices (if appropriate)
3. Student Guidance
Business Report Contents
a. Introduction
Indicative word count: 250 Words
Marks available: 5 Marks
 A short introduction in which you provide a few general statements outlining the background of personal
effectiveness, along with a short summary of what the report will discuss
b. Case Study Review
Apply theories and frameworks relating to personal effectiveness to provide a critical evaluation of the skills and
behaviours that Sundar Pichai has used to make him an effective global leader
Indicative word count: 1500
Marks available: 40 marks
 Outline the skills and behaviours that have made Sundar Pichai an personally effective global leader
 Discuss the positive elements of Sundar Pichai’s skills and behaviours as well as their impacts
 Discuss the negative elements of Sundar Pichai’s skills and behaviours as well as their impacts
 Include extensive reference to the case study provided, as well as a range of concepts from your studies and
further research to make your argument
c. Reflective Statement
Discuss how you intend to apply personal effectiveness principles to your own development in order to be
successful in the competitive job market
Overall indicative word count: 1500
Overall marks available: 40 marks
 Describe your self-assessed development needs with regard to personal effectiveness (20 marks)
 Discuss the strategies that you intend to adopt in order to address your personal development needs with regard
to personal effectiveness (20 marks)
 Include reference to the current potential impact of your personal development gaps as well as the impact
undertaking development in these areas will have
 Include the application of concepts and research from your studies and further research
d. Conclusion
Indicative word count: 250 words
Marks available: 5 marks
 A short conclusion in which you summarise the main findings of your report and make an overall closing statement
which brings the key elements of your assignment together
Presentation
Marks available: 10 marks
Marks will be awarded for:
• A management report appropriate for both an academic and senior level business audiences, presented in a
professional manner
• Correct grammar and punctuation used throughout the report
• Appropriate structure and flow, including use of headings, table and diagrams as needed
• Evidence of broad reading and independent research
• Appropriate use of Harvard Referencing Style throughout the report

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