Depends on the demand

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How to forecast pricing strategy:
 Price last night. Prices can change day-to-day
 Demand. Depends on the demand
 Times can also change the pricing demand
(Morning low later higher)
 It’s all about what the guests want
 Season holidays (half term, weekends, bank
holidays and big holidays)
 Same group bookings from the year before ..
are they back again
You can also do the ADR to have a minimum (£90
x 90%)
These also play a big part in terms of price
forecasting:
 Location (city/out-side the city, transport
links)
 Level of service
 Star rating

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