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For this review, you are asked to read and summarize the following article:
Vishnu Menon, R. G., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R.
(2016). Consumer attention to price in social commerce: Eye tracking patterns in
retail clothing. Journal of Business Research
69(11), 5008-5013. (The file is also available here:
You will write a report that is approximately 1 to 2 pages (single spaced,
approximately 500-1000 words). Your intended audience is a retail manager who
would like to better understand and utilize the key findings of the paper.
In your summary, be sure to address the following questions:
1. Why was this research conducted?
2. Which questions did the research seek to address?
3. How was the research conducted? Where did data come from? How was it
4. What were the important variables that were measured, and how are they related
to each other?
5. What conclusions were reached?
6. How does this paper impact the strategy of your intended audience? Provide
specific recommendations for how they can utilize this information in their
Structure of the Paper
Your paper should be structured as a narrative in paragraph form. Do not answer
the questions in bulleted points, incomplete sentences, or in a disjointed manner.
Instead, work on creating a story that introduces and explains the work in a
coherent way. This document should be comprehensible to other people in your
organization or team (both technical and non-technical).
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