Fundamentals of Entrepreneurship MB123Marketing Week 5 MB123Marketing Week 6 Establish and conduct business Enterprise Network S…

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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act.
Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business
School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information
Subject Code:
MBA601
Subject Name:
Fundamentals of Entrepreneurship
Assessment Title:
Business Plan
Assessment Type:
Length:
Individual written proposal
2500 words (+/- 10% allowable range)
Weighting:
40%
Total Marks:
Submission:
100
Online
Due Date:
Week 13
Your task
Individually, you are required to prepare a 2500-word new venture business plan that incorporates
various aspects of a start-up to be presented to a venture capitalist.
Assessment Description.
The purpose of this individual assessment is to provide students with an opportunity to create a plan
for the proposed venture that incorporates financial, operational, marketing and ethical considerations
and evaluate the risks and benefits of entrepreneurialism with a focus on how these can be mitigated.
Assessment Instructions
Presume that the start-up venture that you have been allocated in the first assessment is now seeking
capital from prospective venture capitalists as they have plans to expand their business to other
countries. In the context of this assessment, you are to focus on New Zealand as the first choice for
the planned expansion.
Based on this, you are to prepare a new venture business plan that addresses the following:
• The overview of the market potential for the planned expansion in New Zealand;
• A comprehensive outline of the suitable business model.
• A critical analysis of the financial considerations, including investment requirements, potential
risks and returns, and crowdfunding opportunities.
• A critical analysis of potential issues associated with human resources and operations.
• A critical analysis of the ethical considerations, including legal and regulatory risks and
challenges.
To illustrate examples of financial, marketing, operational and ethical considerations that should be
taken into account in the business plan of the venture, please watch the following videos:




Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act.
Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business
School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
The structure of your new venture business plan must adhere to the week 7 content coverage. In
preparing this business plan, you must also incorporate theories and concepts discussed in the topics
from weeks 5 to 12.
The findings presented in this report must be based on scholarly, peer-reviewed and commercial
sources of information that were published no longer than 5 years ago. You are required to use at least
10 sources of information and reference these in accordance with the Kaplan Harvard
Referencing Style. These must be presented in the business plan as in-text citations and a reference
list at the end of your document. Wikipedia and other ‘popular’ sites are not to be used.
Assessment Submission
The written summary file must be submitted as a ‘Word’ file to avoid any technical issues that may
occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must
contact your workshop facilitator via email and provide a brief description of the problem and a
screenshot of the MyKBS error message. You are also encouraged to submit your work well before the
deadline to avoid any possible delay involving the Turnitin similarity report or any other technical
difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” Policy.
Number of
days
Penalty
1* – 9 days
5% per day for each calendar day late deducted from the total
marks available
10 – 14 days
50% deducted from the total marks available.
After 14 days
Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note
Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act.
Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business
School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https://www.kbs.edu.au/about-us/school-policies
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright
protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA601 Assessment 3 Marking Rubric – Business Plan 40%
Marking
Criteria (__/100)
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Market potential
__/10 marks
You have written inadequate or no
overview covering irrelevant or none
of the significant aspects of the
market potential for the planned
expansion into New Zealand.
You have written an adequate
overview partially covering most of the
significant aspects of the market
potential for the planned expansion
into New Zealand.
You have written an adequate
overview covering most of the
significant aspects of the market
potential for the planned expansion
into New Zealand.
You have written a sufficient
overview covering all of the
significant aspects of the market
potential for the planned expansion
into New Zealand.
You have written an excellent
overview covering all of the
significant aspects of the market
potential for the planned expansion
into New Zealand.
Business Model
__/15 marks
You have provided inadequate or no
outline of the business model
covering limited or no aspects of the
rationale of how your organisation
creates, delivers, and captures value
in economic, social, cultural and
other contexts.
You have provided an adequate
outline of the business model covering
some aspects of the rationale of how
your organisation creates, delivers,
and captures value in economic,
social, cultural and other contexts.
You have provided an adequate
outline of the business model
covering most aspects of the
rationale of how your organisation
creates, delivers, and captures value
in economic, social, cultural and
other contexts.
You have provided a sufficient
outline of the business model
covering all aspects of the rationale
of how your organisation creates,
delivers, and captures value in
economic, social, cultural and other
contexts.
You have provided an excellent
outline of the business model
covering all aspects of the rationale
of how your organisation creates,
delivers, and captures value in
economic, social, cultural and other
contexts.
Financial analysis
__/15 marks
You have provided inadequate or no
analysis of financial considerations,
investment requirements, potential
risks and returns, and crowdfunding
opportunities.
You have provided an adequate
analysis of financial considerations,
investment requirements, potential
risks and returns, and crowdfunding
opportunities. However, further details
and clarity would improve the quality of
your proposal.
You have provided an adequate
analysis of financial considerations,
investment requirements, potential
risks and returns, and crowdfunding
opportunities, although further clarity
would enhance the quality of your
proposal.
You have provided a sufficient
analysis of financial considerations,
investment requirements, potential
risks and returns, and crowdfunding
opportunities, and your interpretation
is thought-out and structured.
You have critically analysed financial
considerations, investment
requirements, potential risks and
returns, and crowdfunding
opportunities, and your interpretation
is well thought-out and structured.
HR considerations
__/15 marks
You have provided inadequate or no
analysis of the issues related to
human resources.
You have provided an adequate
analysis of some of the issues related
to human resources. However, further
details and clarity would improve the
quality of your proposal.
You have provided an adequate
analysis of most issues related to
human resources, although further
clarity would enhance the quality of
your proposal.
You have provided a sufficient
analysis of all of the issues related to
human resources, and your
interpretation is thought-out and
structured.
You have provided a critical analysis
of all of the issues related to human
resources, and your interpretation is
well thought-out and structured.
Operational
considerations
__/15 marks
You have provided inadequate or no
analysis of operational
considerations.
You have provided an adequate
analysis of somewhat relevant
operational considerations. However,
further details and clarity would
improve the quality of your proposal.
You have provided an adequate
analysis of mostly relevant
operational considerations, although
further clarity would enhance the
quality of your proposal.
You have provided a sufficient
analysis of all operational
considerations, and your
interpretation is thought-out and
structured.
You have provided a critical analysis
of all operational considerations, and
your interpretation is well thought
out and structured.
Ethical
considerations
__/15 marks
You have provided inadequate or no
analysis of ethical considerations,
including legal and regulatory
challenges.
You have provided an adequate
analysis of somewhat relevant ethical
considerations, including legal and
regulatory challenges. However,
further details and clarity would
improve the quality of your proposal.
You have provided an adequate
analysis of mostly relevant ethical
considerations, including legal and
regulatory challenges, although
further clarity would enhance the
quality of your proposal.
You have provided a sufficient
analysis of all ethical considerations,
including legal and regulatory
challenges, and your interpretation is
thought-out and structured.
You have provided a critical analysis
of all ethical considerations,
including legal and regulatory
challenges, and your interpretation is
well thought-out and structured.
Grammar/Spelling
__/5 marks
Spelling and/or grammar is
consistently incorrect. It impacts the
flow and readability of your proposal.
Though there are some errors in
grammar and spelling, these do not
detract from the readability and flow of
your proposal.
Mostly correct grammar and spelling,
but any errors do not impact your
proposal’s readability and flow.
Errors in grammar and spelling are
rare, which enhances the readability
and flow of your analysis.
Perfect grammar and spelling
throughout, which enhances the
readability and flow of your proposal.
In-text citations and
referencing
__/10 marks
Neither in-text referencing nor
reference list adheres to Kaplan
Harvard Referencing Style.
In-text referencing or the resultant
reference list adheres to Kaplan
Harvard Referencing Style, with some
errors.
Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style,
with some errors.
Both in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style,
with only occasional minor errors.
Both in-text referencing and the
resultant reference list adhere strictly
to Kaplan Harvard Referencing
Style, with no errors.
Feedback and grades will be released via MyKBS

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