FY028 Inquiry Based Learning International Marketing arena and culture INTERNATIONAL MARKETING STRATEGY Review of key points ari…

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Assignment Brief Academic Year 2020-2021
Assignment task
In this assignment, you will undertake an inquiry-based project. You will need to research current trends in
the retail industry, using valid research sources. Then you will choose one company and conduct an
analysis of that company, using relevant business models. The name of this organisation will need to be
confirmed with your tutor. You will then need to make recommendations on what that organisation needs
to do to focus on continuing their success, or alternatively what they need to focus on to survive. It would
be valuable to choose an organisation where you might be able to visit and potentially do some primary
research on friends and family who might be customers of that organisation.
It is expected that the report (including any other requirements, will be around 2000 words; 650 words for
the trends in retail, 650 for the analysis of the organisation and 650 for the recommendations.
You will be expected to devote substantial time to completing this project independently, in addition to any
scheduled teaching in the module.
You are expected to meet the following milestones (key actions and dates you need to achieve as part of
the process). Precise dates will be agreed with your module tutor and supervisor:
1. Submit a plan for your project for approval and formative feedback from your supervisor (Week
2. Provide a progress update on your project (Week 9)
3. Deliver the project report (and artefact or performance, if required) (Week 12).
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1
Collect, select and use information from a range of sources using different methods, appropriate
to the academic discipline and context.
LO 2
Investigate the needs, problems and opportunities of a given situation.
LO 3
Plan and undertake a project to address a subject-related problem or answer a subject-related
LO 4
Communicate effectively, with well-structured verbal and written reports, as demanded in
academic and professional domains.
Module code
and title:
FY028 Inquiry Based Learning
Module leader:
Joseph Tawiah
No. and type:
CW1: Inquiry Project (Business)
time and date:
27th May 2021
Target feedback
time and date:
3 Weeks after submission
Task requirements
 Written work submitted as part of this assignment should be presented in Arial 12, 1.5 line spacing
 Other submissions should be submitted in an appropriate format, as agreed with your supervisor
Referencing and research requirements
Please reference your work according to Harvard referencing, as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and
Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave
Macmillan. Copies are available via the University library.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s
Foundation Year grading descriptors.
This assignment will be marked according to the grading descriptors for Foundation Level.
Submission details
 You are reminded of the University’s regulations on academic misconduct, which can be viewed on
the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and
understood these regulations
 Please also note that work that is submitted up to 10 working days beyond the submission date will
be considered a late submission. Late submissions will be marked and the actual mark recorded,
but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard.
Work submitted after this period will not be marked and will be treated as a non-submission.

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