Goals, objectives and some KPIs

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Rooms Division  – Task 1
Due September 3, 2021 11:59 PM
Instructions
1 – Word Count
675 – 825 words – NOTHING ELSE ACCEPTED
2- Structure – suggested headings below:
PROPER TITLE (Eg Effectiveness of Hotel Loyalty Programs & CRM systems for Hotels.) 
Introduction 
Hotel Loyalty Programs (Technique 1)
Goals (includes 1 Goal, 2 Objective to help achieve the goal & 1 KPI)
Pros
Cons
Associated Nuances (This means tell us – How do customers like to do this thing now? Any new trends?)
Upselling OR CRM OR other (Technique 2)
Goals (includes 1 Goal, 2 Objective to help achieve the goal & 1 KPI)
Pros 
Cons
Associated Nuances
Conclusion
3 – Goals, objectives and some KPIs
Recommending:
Goal 1 – MUST BE SMART – Measurable + Time frame!
Objective 1.1 & 1.2 – Two very measurable objectives (smaller things that need to be done to achieve Goal 1)
KPI 1 – What the individual Staff members must do to help achieve the goal.
Goal 2
Objective 2.1 & 2.2
KPI 2
They must all be linked together.
The objectives help to achieve the goal and the KPI is what the Staff must do to achieve this goal.
4 – Title
Proper title that sums up what your report is about
5 – Cultural Nuances
How do customers prefer to use hotel loyalty programs/other technique? 
Apps, emails, physical cards, online membership etc
6 – Introduction
Must set the scene, talk about some challenges Hotels face and introduce the 2 methods you will be talking about.
Here you should briefly outline what the 2 techniques are.Example: in this essay I will be talking about …… – this is **DESCRIBE WHAT THEY ARE**
7 – Conclusion
Must state which method (of the 2 your discussed) is more suited to improving the performance of the hotel and WHY.
In the end – make a recommendation of which method to choose.
Must have some evidence in it – properly referenced – APA
8 – Referencing
Need at least 2 references – 1 in the conclusion
9 – Writing
No spelling or grammatical errors

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