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Page 1 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021GRADUATE SCHOOL OF BUSINESS [GSB]KOTA DAMANSARA, PETALING JAYA, SELANGOR2021 SEPTEMBER SEMESTER 3 COURSEWORKDOCTOR OF PHILOSOPHY (MANAGEMENT)PG 8014 Advanced Quantitative Research MethodsNote: This coursework booklet contains THIRTEEN (13) printed pages including cover page.Grading ComponentThe grading component determination is as follows:
Grading ComponentIndividual coursework (Mini Project)
Marks Allocation80%
Individual coursework presentation (Mini Project Presentation andparticipation in the class activities)20%Total Marks 100%Note: No examination for this course.Page 2 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021MINI PROJECT IN QUANTITATIVE RESEARCH METHODAssessment ObjectiveThe main aim of this coursework is to gauge students understanding of the whole course, and theirreadiness to undertake an original piece of research that refer to final thesis or final dissertation.Coursework InstructionsStudents are tasked with the completion of one individually written Mini Project in QuantitativeResearch Method with a word count of between 2,500 and 5,000, excluding abstract, tables,figures, references, and appendices.It is COMPULSORY for students to complete this Mini Project in Quantitative ResearchMethod. The contents of this Mini Project in Quantitative Research Method are presented in TableA and Table B.PLEASE read carefully the assessment requirements and additional coursework guidelines thatare given. Marks also will be deducted if the students fail to follow the guidelines that are given.______________Mini Project WritingStep 1: Students need to select two independent variables at below Table A-1 to investigate onlineshopping intention (dependent variable) among students in SEGi University. Then, students maystart to develop chapter 1, 2, and 3 using the contents presented in Table B.Table A-1
Number of Independent Variables
Independent Variables
X1
Perceived Risk
X2
Subjective Norm
X3
Perceived Usefulness
X4
Perceived Ease of Use
X5
Perceived Image
X6
Personal Innovativeness
X7
Perceived Enjoyment
X8
Perceived Compatibility
Page 3 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021Step 2: Once confirmed the selected independent variables, and the chapter 1, 2, and 3 completelydeveloped, students may use the items that represent the selected variables in Table A-2 to do adata collection. Since this is mini project, the target sample size is between 30 and 100 respondents.Thus, you may start to collect data around the students in SEGi University. Once data collected,students should input the data into the IBM SPSS software. Data analysis should be performedusing IBM SPSS software and AMOS software or SmartPLS 3.0 software.Table A-2
Variables
Items
Online Shopping Intention(Dependent variable)(Y)David (1989) withCronbach’s alpha 0.79
I will strongly recommend others to use the online to purchase
I am likely to use the online to purchase in the near future
I plan to use the online to purchase in the near future
I expect to use the online to purchase in the next six months
I plan to use the online to purchase again in the next six months
My general intention to use the online to purchase is very high
I will think about using the online to purchase
Perceived Risk(X1)Sources: Gefen (2000) –Security (5 items) & Kimand Ferrin (2008) – Privacy(6 items)Security Cronbach’s alpha –0.87 & Privacy Cronbach’salpha – 0.73
I feel secure about the electronic payment system
I am willing to use credit card to make a purchase through online
I trust the security of online payment methods
I believe that most online shopping would provide me with termof security in making a transaction
I believe it is safe to use credit card, to shop online
I am concerned that will give my privacy information away
I am concerned that my personal information will use for otherpurposes without my authorization
I am concerned that my personal information will share withother entities without my authorization
I am concerned that unauthorized persons, for example, hackers,have access to my personal information
I am concerned about the privacy of my personal informationduring a transaction
I am concerned will sell my personal information to otherswithout my permission
Subjective Norm(X2)Taylor and Todd (1995) &Fang and Lan (2009) withCronbach’s alpha 0.75 &0.87 respectively.
Most friends who are important to me think that I shouldpurchase through online
Most friends who are important to me want me using the onlineto purchase
I feel under pressure to use the online to purchase by my family
My friends whose opinions I value prefer that I should use theonline to purchase
Most friends who influence my behavior would think that Ishould use the online to purchase
Most friends who influence my behavior would encourage me touse online to purchase
Page 4 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021
My friends expected from me that I using the online to purchase
Most people who are important to me choosing online topurchase
My family members prefer using the online to purchase
Perceived Usefulness(X3)Pedersen (2005) withCronbach’s alpha 0.91
I think using online shopping make me save time
I think using online shopping make me a better consumer
I think using online shopping improve my efficiency as aconsumer
I think online shopping are useful to me as a consumer
I think online shopping increase my effectiveness as a consumer
Perceived Ease of Use(X4)Khalil and Pearson (2008)withCronbach’s alpha 0.85
I think it is easy to learn how to use online shopping
I believe that it is easy to get online shopping services to do whatI want it to do
I think it is easy to remember how to use online shoppingservices
I think online shopping services are easy to use
I think it is easy to become skillful at using online shoppingservices
Perceived Image(X5)Moore and Benbasat (1991)withCronbach’s alpha 0.79
I think using online shopping services will improve my image
I think people who use online shopping services are IT savvy
I think people who use online shopping services are trendy
I think only young people use online shopping services
I think people who use online shopping services are moreprestigious
Personal Innovativeness(X6)Agarwal and Prasad (1998)withCronbach’s alpha 0.84
If I heard about a new information technology, I would look forways to try out with it
Among my friends, I am usually the first to explore newinformation technologies
In general. I am comfortable to try out new informationtechnologies
I like to try out with new information technologies
Perceived Enjoyment(X7)Hong et al. (2008) withCronbach’s alpha 0.96
I think using online shopping is enjoyable
I think using online shopping is pleasurable
I will have fun if I use online shopping
I think using online shopping is to be interesting
Perceived Compatibility(X8)Moore and Benbasat (1991withCronbach’s alpha 0.86
I think that online shopping fits well with my lifestyle.
I think that online shopping fits well with the way I live my life
I think that online shopping completely compatible with mycurrent situation
I think that online shopping fits well with all aspects of mylifestyle
Page 5 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021Step 3: Once results successful generated using IBM SPSS software and AMOS software orSmartPLS 3.0 software, students may start to continue develop the chapter 4 and chapter 5 usingthe contents presented in Table B.Table B
Chapter
Contents
*SuggestedWord Count
Chapter 1Introduction
1.1 Background of the study1.2 Problem statement1.3 Research questions1.4 Research objectives1.5 Significance of the research1.6 Definition of terms
*500 – 1,000
Chapter 2Literature Review
2.1 Introduction2.2 Dependent variable (definition, conceptualization,past studies, and overview)2.3 Independent variables (definition, conceptualization,past studies, and overview)2.4 Hypotheses development2.5 Chapter summary
*500 – 1,000
Chapter 3ResearchMethodology
3.1 Introduction3.2 Research framework3.3 Research design3.4 Population and sampling3.5 Instrumentation3.6 Data analysis3.7 Chapter summary
*500 – 1,000
Chapter 4Results
4.1 Introduction4.2 Respondent demographic profile4.3 Normality test4.4 Validity test4.5 Reliability test4.6 Confirmatory factor analysis – optional (if AMOSsoftware to be used)4.7 Correlation / Measurement model4.8 Multiple linear regression / Structural model4.9 Current results discussions4.10 Chapter summary
*500 – 1,000
Chapter 5Summary andConclusion
5.1 Introduction5.2 Summary5.3 Conclusion
*500 – 1,000
Step 4 (last step): Once all chapters from chapter 1 to chapter 5 (refer to Table B) completelydeveloped, students may submit this mini project into the Blackboard. Please ensure the Turnitinsimilarity index less than or equal to 15%.Page 6 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021Self-Video Recording Mini Project PresentationYou may need to present your Mini Project writing via self-video recording. The expected numberof presentation slides is approximately ELEVEN (11) using Microsoft PowerPoint. Thecomponents for the Microsoft PowerPoint presentation slides are as follows:
Components
Number of Slides
Front Page (Student Name, Identity CardNumber/Passport Number, Student Number,Course Name, Course Code, Name ofLecturer, and Coursework Submission DueDate)
1 Slide
Chapter 1
Maximum 3 Slides
Chapter 2
Maximum 2 Slides
Chapter 3
Maximum 2 Slides
Chapter 4
Maximum 2 Slides
Chapter 5
1 Slide
Students perform their mini project presentation via self-video recording should meet thefollowing requirements:• Each student limited to 15 minutes self-video recording mini project presentation.• Self-video recording of this presentation is English language.• Proper wearing as SEGi University student is a must in this self-video recording of presentation.• The background voice of this self-video recording of presentation must clear and only therespective student is presenting and speaking.• This self-video recording of presentation must similar to presentation in the physical class, withMicrosoft PowerPoint presentation slides is showing while student is presenting and speaking.• Students need to upload their Microsoft PowerPoint presentation slides into the Blackboardbefore or after their self-video recording of this presentation but must before the due date asstated in the lesson plan provided in the Blackboard.• Students need to send their self-video recording mini project presentation via email before thedue date as stated in the lesson plan provided in the Blackboard.DisclaimerThe module leader or lecturer (Dr. Yong See Chen) reserves the right to add or amend any contentsdeemed appropriate at anytime in anywhere, for the benefit of the students, with or withoutnotification (refer to this coursework booklet contains THIRTEEN (13) printed pages.Total marks: Refer to Appendix APage 7 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021COURSEWORK GUIDELINESAbstractAn ABSTRACT MUST be provided (before the Contents page). It provides a reader with asummary of why the report (coursework/assignment) was prepared, what it covers, and asummation of the conclusions, and/or recommendations. It should be about 10% of the assignmentlength, single line spacing, and is excluded from formal word counts. It is not an introduction, butshould function as a totally self-contained removable document for readers who will read no moreof the report. It should contain all pertinent information including conclusions andrecommendations in a concise summary, but should not contain any theory.Table of Contents and NumberingA comprehensive table of contents is required, with section numbers, section headings, and pagenumbers. It should include the List of Tables, a List of Figures, a List of References, and a List ofAppendices; all with page numbers indicated. All sections and pages should be fully numbered.ReferencingReferencing is NOT just inserting a list of publications at the end of the report(coursework/assignment), and this is not acceptable. Referencing is NOT just inserting a citationat the end of each paragraph, and is not acceptable.At postgraduate level, you are expected to cite at least 10 to 15 different sources of referencematerial, and to make multiple references to such material. References MUST be cited using APAsystem. Please do not use footnotes, etc. Read your Communication skills handbook forinformation on how to cite reference materials. References must be listed alphabetically by authorin a single List of References at the end of each coursework/assignment. Do not put multiple listsof references at the end of each section or part.Figures and TablesThere are many instances where diagrams and tables would assist in the communication ofinformation, and the reduction of word length. For example, if a stakeholder analysis were required,it would be much more clearly understood if presented in a table. Figures and tables must benumbered in some logical way, so they can be listed on the Contents page, and referred to in thetext. A recommendation is that you call it Figure/Table X.1, X.2 etc., where ‘X’ represents thesection number. Consecutive numbering through the whole document (rather than by section) canmean lots of renumbering if there are changes. Tables should not run over onto following pages.Start them on a new page to avoid this. If they are multi-page tables, then think about making theminto an appendix. Use a smaller font size (10 point) and single line spacing to reduce the size oftables.Page 8 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021AppendicesLarger amounts of relevant material (such as sample documents or supporting material) should beput at the end of the assignment in an Appendix after the List of References. Smaller charts orsummaries could be located in the text, but anything over a page becomes a distraction.Appendices should be numbered sequentially (Appendix 1, Appendix 2, etc). Unnecessary andirrelevant information should not be attached. Size of assignments has no bearing on marksachieved.Turnitin ReportThe similarity index should be less than or equal to 15%. Coursework/assignment withsimilarity index that exceeds 15% or without the turnitin report will not be graded. You need tosubmit your coursework/assignment in the blackboard website from SEGi University thatprovided to every student (https://segi2u.blackboard.com/webapps/login/).Word Count* EXPECTED WORD COUNT: This is the suggested word allowance for each task, overallthis coursework or assignment length is between 2,500 and 5,000 words, not including executivesummary, tables, figures, references, and appendices.The word count is indicative. Try to stay with allocated word count as far as possible. Marks aregained for facts and conciseness, and marks are lost for unnecessary material.As a postgraduate student, there is no excuse for poor spelling, bad grammar, or lack of formatting.Use 1.5 lines-spacing with 12-point font size, and pages must be numbered. Use Times NewRoman font ONLY.Individual Coursework (Mini Project) Submission Expectation* DUE DATE: Lecture 8 (30 October 2021 before 11:59 a.m.-coursework/assignment mustsubmit to the blackboard website from SEGi University that provided to every students(https://segi2u.blackboard.com/webapps/login/) before 11:59 p.m., Malaysia time.You are advise to submit your coursework/assignment before 11:59 p.m., Malaysia time on thedate of lecture 8 in the blackboard website from SEGi University that provided to every students (https://segi2u.blackboard.com/webapps/login/). The blackboard page for this coursecreated to you for coursework/assignment submission will close after 11:59 p.m., Malaysia timeon the date of lecture 8. For individual video presentation, please submit on lecture 9 (6November 2021 before 11:59 p.m. ) with the downloadable link on first PPT slide.In addition, you are advise to ensure your student identity number have the access to this coursein the blackboard page once the semester commence or lecture 1 class start. Thus, late submissiondue to unable to access to this course in the blackboard page after the due date will not be accepted.Page 9 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021Individual Coursework Late Submission PenaltyI do not accept the late submission of coursework. The penalty for late submission of courseworkis as follows:
Number of Days Late Submission
Penalty
Between 1 and 5 days
1 mark deducted per day up to maximum of 5 marks
Between 6 and 10 days
2 marks deducted per day from day 6 to 10, plus the 5marks deducted from day 1 to 5 up to maximum of 15marks
Between 11 and 15 days
Will only be able to secure a pass grade of 50% providedthe work is secure more than 50%. For coursework thathas secured less than 50%, the marks will be maintained.
Late submission more than 15 days
Coursework will not be accepted.
Individual Coursework or Assignment Resubmission PolicyIn order to give students an opportunity to improve the quality of the coursework or assignmentproduced, with effect from 01 January 2020 (or 2020 February Semester 1), Graduate School ofBusiness (GSB) has instituted the following policy for the resubmission of coursework orassignment:1. The coursework or assignment resubmission policy is only applicable to student who receiveda failed grade (grade C- and below) in the coursework or assignment.2. Student must appeal officially through email within 5 days from the date he or she received thecoursework or assignment grade.3. After appeal approved, the student will be given a 5 days grace period to upload anothercoursework or assignment. Once the 5 days grace period has passed, no extension will begranted under any circumstances.4. Any changes after appeal will be capped at 55 marks/100 marks (grade C+) only for courseworkor assignment marks.5. Each student is allowed only ONE time of resubmission attempt per coursework or assignment.6. There will be no option for resubmission for any coursework or assignment that has received alow mark or a zero mark due to plagiarism or other reasons.7. It is the duty of the student to ensure that the resubmitted coursework or assignment is final andproperly referenced.Revision1. Any changes after appeal will be capped at 65 marks/100 marks (grade B) only for courseworkor assignment marks.Page 10 of 10Prepared By: Dr. Yong See ChenFor Internal Use Purposes OnlyAll Rights Reserved. © Copyright 2021Individual Coursework Presentation ExpectationThis coursework presentation will be limited to 15 minutes on each student. Student that exceedthe time limit (15 minutes) will bound to 1 mark deduction per each exceeding minute up tomaximum of 5 marks. Student must end his or her coursework presentation within the exceeding5 minutes.Appropriate wearing is a must during coursework presentation. Video recording maybe use to tapethe footage of the coursework presentation as required by Graduate School of Business (GSB).Data Analysis Software Expectation to be UsedPlease be noted that this course is advanced quantitative research methods that should use dataanalysis software that manage to apply advance statistics such as AMOS or SmartPLS 3.0 forinferential statistics in the data analysis. However, if you use IBM SPSS software for inferentialstatistics in the data analysis, to be fair to all students in this course, I need to highlight in advancethat between 10 and 20 marks will be deducted from the grand total marks (refer to Appendix A).Hence, please decide yourself.In the meantime, please be reminded that this course does not provide any free distribution ofsoftware such as IBM SPSS, AMOS or SmartPLS for you. As a postgraduate student, you shouldbe expected to prepare the relevant software to be used for the completion of this mini project.Additional Information1. You ONLY NEED to submit your couserwork/assignment online via blackboard website fromSEGi University (https://segi2u.blackboard.com/webapps/login/) that provided to everySEGi University students.2. You DO NOT NEED to submit any hardcopy version of your coursework/assignment.3. Please be sure to make a copy of your coursework/assignment. On a rare occasion, if yourcoursework/assignment lost in the blackboard from SEGi University that provided to everySEGi University students (https://segi2u.blackboard.com/webapps/login/), you should beable to provide another copy to online submit via blackboard website from SEGi University(https://segi2u.blackboard.com/webapps/login/), that provided to you.4. You should use United Kingdom (UK) English language to complete yourcoursework/assignment.5. Do not FORGET to include Name, Identity Card Number/Passport Number, Student Number,Course, Code, Mode of Study, Name of Lecturer, Due Date, and Centre in thecoursework/assignment cover sheet. Student who omitted to filled-in student details in thiscover sheet, results in a 10% deduction of total coursework/assignments marks. Student whofilled-in inaccurate or misleading information in student details in this cover sheet, you shouldaccept the responsible or risk of affecting your final marks or grade.6. Appendix A (coursework assessment sheet) should include in your coursework/assignmentonline submission.APPENDIX A(Coursework Marking Sheet)
Student NameStudent NumberStudent Identity Card NumberStudent Passport NumberLecture Group Number
:::::
Course NameCourse CodeLecturer NameCoursework Due Date
::::
Examiner CommentsStudent overall marks (appendix 1): ______________.*** Attached here with the appendix 1.Examiner Signature : __________________________________Date : __________________________________Appendix 1: Mini Project in Quantitative Research Method Marking Scheme
Marks
Excellent5
Good4
Acceptable3
Below Average2
Poor1
10
10
8
6
4
2
5
5
4
3
2
1
Excellent
Good
Acceptable
BelowAverage
Poor
AssessmentCriteria
Weighting
Description
5
4
3
2
1
Content
Remarks
Section A – Mini Project Writing (80%)
Relevance
10%
Directly relevant to the requirements ofthe assessment.
Knowledge
10%
A substantial knowledge of relevantmaterial; showing a clear grasp ofthemes, questions and issues therein.
Analysis
10%
Comprehensive analysis – clear andorderly presentation.
Argument andStructure
10%
Well supported, focused argumentwhich is clear and logically structured.
CriticalEvaluation
10%
Contains distinctive or independentthinking; and begins to formulate anindependent position in relation totheory and/or practice.
Language/Prose/Syntax
10%
Well written, with standard spellingand grammar, in a readable style withacceptable format.
Reference toLiterature
10%
Critical appraisal of up-to-date and/orappropriate literature.
Completenessof WritingSubmission
10%
Addresses all assessment requirementsand follow the guidelines thoroughlyand completely.
Sub-total of Section A
Section B – Mini Project Presentation (20%)
Presentation
PresentationQuality
5%
Effectiveness and clarity of delivery;not read from script.
5%
Effectiveness use of presentation aids;eye contact, variety, creativity.
Debate
5%
Ability to stimulate discussion andrespond appropriately to any questions;and/or quality participation, discussionand sharing during the class activities.
Timing
5%
Ability to complete the presentationwithin 10 minutes.
Sub-total of Section B
Grand Total of Section A and B
*Note: Between 10 and 20 marks will be deducted from the grand total of section A and B if student use IBM SPSSsoftware for inferential statistics in the data analysis and subject to the examiner discretionary. It is fair to studentwho use AMOS or SmartPLS 3.0 for inferential statistics in the data analysis.

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