marketing and communication profiles

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CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Assessment Questions
RTO 32426
What you need to do:
Answer the questions below by writing in the space provided.
You are required to answer all questions correctly. If correct, you will see ‘competent’ written in your grades section next to the assessment name. If incorrect, you will see ‘not yet competent’ and receive feedback in your grades section and you will be required to resubmit your work.
What you will need:
Use the material provided in your learners guides and additional resources section as well as research materials such as books, internet, magazines, workplace documentation etc. Remember that the assessment is completely self-paced and open book, so you are able to use whatever resources you have to answer the questions.
What you need to submit:
Your answers to these questions.
Assessment Questions
Question 1
In 100 – 150 words, explain the importance of the real estate agent’s personal profile in attracting potential clients.

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Question 2
Identify (3) risks to the agency that can result from poor marketing and communication practices and complete the Risk Matrix table below.
Explain the consequence of the risk
Stakeholder(s) affected
Treatment strategies to minimise the risk

Question 3
When it comes to using marketing and communication channels, identify and explain (3) examples of ethical practice considerations.

Question 4
What is the intent of marketing channels relevant to real estate practice?

Question 5
What is the relationship between marketing and communication channels?

Question 6
Explain the role of marketing and communication in client, customer and community engagement.

Question 7
In 150 – 200 words, identify and analyse the following marketing and communication expectations of real estate services of the agent/agency.
Community Expectations
Client Expectations – Property marketing
Clients Expectations – Real Estate Service

Question 8
Explain in 50 – 100 words what information should be included in a property profile to attract a potential customer (buyer/tenant)?

Question 9
Should matters arise from failing to meet client expectations what processes could you undertake to resolve these.

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Question 10
Review the property profile of your own house that you live in and analyse the marketing approach that you would undertake to advertise this property to attract a potential buyer and document your approach below.
Property Details
Include details about your chosen property including photo
Marketing Approach and Rationale
Include details about what you would do in order to market the property detailed above and reasons why these were chosen to be most appropriate.
Question 11
List at least (3) legal obligations that the agent/agency have to comply with when it comes to marketing and communication in real estate?

Learner Declaration
Complete ALL sections including your legal name and contact details.
Indicate Y for Yes or N for No
I submit this assessment and certify that:
All work submitted has been completed by me

No part has been completed or copied from any other person

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I have referenced and/or acknowledged all necessary authors

I have kept a copy of my assessments

Where necessary, I have attached supporting documents which are clearly identified in line with the specific question

Where required, I have completed any agreements, forms and documents required for this assessment. I understand that partial completion will not be accepted

I understand that federal and state agencies have the right to access any of my assessment materials for auditing and monitoring purposes

I consent that REAA may use my de-identified assessment for internal moderation and validation purposes

I understand that if a third party requests my results that REAA will only do so with my written permission

Learner Legal Name (print)

Unique Student Identifier

Contact Number

Home Address

Learner Signature


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