MED201 Menu Engineering and Design

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MED201 Assessment 2 – Case Analysis V1.0 July 2017 Page 1 of 4
ASSESSMENT 2 – Case Analysis/Business Report
Subject Code and Title
MED201 Menu Engineering and Design
Case Analysis / Business Report
800 words
Learning Outcomes
a) Evaluate space, resources, and equipmentrequired to effectively implement menus for foodserviceb) Apply menu analysis and cost control as aneffective management tool to determine menuitems
By 11:55pm AEST/AEDT Sunday of Module 4 (week 8)
Total Marks
20 marks
ContextCulinary professionals are required to design profitable menus for any type of cuisine orfood service style. It requires the ability to identify target markets, design menus to meetmarket preferences, and apply cost control to determine profitable menu items.Menu engineering or restaurant menu analysis is an effective management tool that can beused to determine which items on the menu are more profitable; analysis of the profitabilityand popularity of menu items and factors that influence customer choices must beconsidered with menu design and pricing decisions.In addition to the design of profitable menus, ongoing management and control of food andlabour costs is critical to remain profitable. Planning, monitoring and evaluation techniquesmust be implemented to effectively manage resources and menus for food service delivery.Students are also required to research and discuss menu engineering as an effectivemanagement tool used to increase profitability and minimise risk to the business.Furthermore, students are required to consider and analyse stock control procedures andtools that can be used by culinary professionals to monitor and control costs.MED201 Assessment 2 – Case Analysis V1.0 July 2017 Page 2 of 4Instructions:This assessment is broken down into 2 parts.Part A (500 words): Menu Engineering– Discuss ‘menu engineering’ as an effective management tool used in the hospitalityindustry, specifically in the context of menu analysis to maximise an establishment’sprofitability.Part B (300 words): Cost Control– Research and discuss how effective stock control and conduct of monthly stocktakesassist in controlling food wastage, and the impact they have on food cost and costcontrol. In addition, provide two (2) examples why they are essential for any culinaryprofessional.– Analyse and discuss four (4) reasons why it is imperative to have the correct stockpar levels at all times, and the impact of these on the viability of food and success ofthe businesses.It is important to note.1. A minimum of two (2) academic (books & peer-reviewed journal articles) & two (2)other sources (newspaper article, trade publications, websites, etc.) must be used.These should be referenced in the APA style, both in-text and in a reference list.References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.2. Any detection of plagiarism will lead to an immediate fail grade in the task, andpossible exclusion from the subject.3. Extensions cannot be granted by the lecturer after the submission date. In the eventof serious illness or unusual circumstances, a student may apply for SpecialConsideration in accordance with the rules and regulations governing thisapplication, but it is important that such requests be made as soon as thecircumstance is known.Submission Instructions: Submit via the Assessment link in the main navigation menu in MED201 Menu Engineeringand Design. The Learning Facilitator will provide feedback via the Grade Centre in the LMSportal. Feedback can be viewed in My Grades.MED201 Assessment 2 – Case Analysis V1.0 July 2017 Page 3 of 4Learning Rubric: MED201 Menu Engineering and Design -Assessment 2 Brief – Case Analysis / Business Report
High Distinction(85-100%)
Content & purpose30%
Fails to address theissues or addressedit/them only marginallyIs considerably shorterthan required minimumlengthLack of appropriatecontent
Demonstrates a basicunderstanding of theissues and a capacity torelate to contextIs appropriate in lengthand covers topicaccording to assessmentcriteria
Demonstrates a soundunderstanding of the issuesand a capacity to relatethem and apply them toexperience and practiceDemonstrates ability to becritical, evaluative andmake judgements
Demonstrates acomprehensiveunderstanding of issuesand a capacity to relate towider context.Demonstrates clarity inargument throughsuccinct and skilledwriting
Demonstrate superiorexecution of assessmenttasksInitiative and originalityin the approach tocontent and purpose
Knowledge &understanding40%
Does not display a clearunderstanding of therequirements of thechosen topic. Discussionis not supported byclear & relevantexamples.
Displays limitedunderstanding of therequirements of thechosen topic. Discussionis supported by a limitednumber of relevantexamples.
Displays goodunderstanding of therequirements of thechosen topic. Discussionsupported by severalrelevant examples.
Displays a highlydeveloped understandingof the requirements ofthe chosen topic.Discussion is supportedby a number of detailed& relevant examples.
Displays a superiorunderstanding of therequirements of thechosen topic. Discussionis supported by a numberof high quality examples.
Discussion points do notflow smoothly orlogically, no connectionbetween ideas.Paragraphs not used orlack structure.
Minimal structure evidenthowever discussionpoints loosely connected.Limited use ofparagraphs.
Good structure evidentwith some discussionpoints presented in alogical order. Paragraphstructure used throughout.
Good structure evidentwith most discussionpoints presented in aclear and logical order. Allparagraph are wellorganised.
Excellent structureevident with alldiscussion pointspresented in a clear &logical order. Paragraphswell defined andorganised to a highquality.
MED201 Assessment 2 – Case Analysis V1.0 July 2017 Page 4 of 4
High Distinction(85-100%)
Research & referencing10%
No evidence ofresearch. No academicsources used. Sources ofinformation notreferenced using theAPA style.
Limited evidence ofresearch. Minimalacademic sources used.Many errors in APAreferencing styleformatting.
Some evidence of research.Limited academic sourcesused. Few errors in APAreferencing styleformatting.
Clear evidence ofresearch. Several qualityacademic sources used.One or two errors in APAreferencing styleformatting.
Evidence of in-depthresearch. Many highquality academic sourcesused. No errors in APAreferencing styleformatting.
Format & Presentation10%
Many spelling mistakesand/or grammaticalerrors.
A number of spellingmistakes and/orgrammatical errors.
A couple of spellingmistakes and/orgrammatical errors.
Minimal spelling mistakesand/or grammaticalerrors.
No spelling mistakes orand/or grammaticalerrors.

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