MGT607 Innovation, Creativity & Entrepreneurship The Essentials of Risk Management Product Development and Customer Experience

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MGT607_Assessment 3_Business Pitch
ASSESSMENT BRIEF 3
Subject Code and Title
MGT607 Innovation, Creativity & Entrepreneurship
Assessment
Business Pitch
Individual/Group
Individual
Length
5-7 minute video presentation & one page brief
Learning Outcomes
b) Critically evaluate and justify the perspective of the
user and the unique value proposition aimed at them in
the development of the enterprise.
c) Design and deliver an impactful business solution that
is underpinned by the objectives of the business case.
d) Analyse the viability of the business model and
solution developed.
e) Critically reflect on key elements that influence the
success of the business case and personal journey.
Submission
By 11:55pm AEST/AEDT Friday of Module 5.2 (Week 10)
Weighting
40%
Total Marks
40 marks
Context:
Following on from the feedback given to you on your Business Concept Plan in Assessment 2, you
are now required to pitch your final Business Case to investors or management for approval of your
idea.
In order to complete, a sound Business Case you need to ensure that you have covered all required
aspects, which need to be considered before proceeding with the “build” of an innovation.
This assessment requires students to incorporate the theory learnt in Modules 1 through to Module
5 to present a Business Pitch of your concept, which you introduced to us in Assessment 2. It is
important you draw on the concepts of innovation, creativity and entrepreneurship to support your
presentation.
Instructions:
This assessment has two components:
1. 5-7 minute video presentation
2. One page briefing document
MGT607_Assessment 3_Business Pitch
Your presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes,
and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim
should be to finish your presentation with your audience excited about your opportunity and
wanting to be a part of the journey! This presentation will include some or all of the details which
you included in your concept plan.
Remember that your audience is investors or management on a Board and as such you will need to
pitch your presentation accordingly. You can watch the following YouTube video for some tips!

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The materials you have covered in Modules 1 through to Modules 5 should provide you with the
framework for the components to include in your presentation.
Your presentation should include at a minimum the following areas:
1. Description of your Idea:
a. Industry Background
b. Problem
c. Solution
d. Business Model – how will you make money?
e. Competitor Analysis
f. Unique value proposition – what makes you unique, better and different from your
competition
g. Prototype*
2. Technology Plan (if applicable)
a. Description of Technology
b. Technology comparison
3. Marketing Plan:
a. Total Addressable Market – this will be an estimate
b. Demographic of primary customer segment – your early adopters, not mass market
c. Pricing Strategy
d. Distribution Strategy
4. Financial Plan:
a. Expense and revenue assumptions
b. Cashflow model
c. Break-even analysis
d. Customer acquisition costs
e. KPI’s
5. Organisational Plan:
a. Team – key people / resources required at commencement
b. Exit Plan
*Please note that you are not required to develop a website for your prototype. The expectation is
that your prototype could be a diagram, a flow chart or a drawing.
To support your presentation, you will also be required to submit a one page briefing document
which succinctly captures the key points and effectively summarises your presentation for
MGT607_Assessment 3_Business Pitch
management / decision makers which you have covered above. This briefing document should be
sufficient enough to provide an overview of your presentation in the event where a key decision
maker cannot see it or needs something to refer to later.
Referencing:
You must recognise all sources of information; including images that you can include in your work.
Reference your work according to the APA 6th edition guidelines. Please see more information on
referencing here http://library.laureate.net.au/research_skills/referencing
Submission Instructions:
Submit your video, briefing document and any required attachments in the Assessment 3 Business
Pitch submission link in the Assessment section found in the main navigation menu of the subject
Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will provide
feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
MGT607_Assessment 3_Business Pitch Page 4 of 6
Learning Rubric: Assessment 3 Business Pitch
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding
(technical and
theoretical
knowledge)
Understands
theoretical models
and concepts
Percentage for this
criterion
25%
Limited understanding
of required concepts
and knowledge
Key components of the
assignment are not
addressed.
Knowledge or
understanding of the
field or discipline.
Resembles a recall or
summary of key ideas.
Often confuses assertion
of personal opinion with
information
substantiated by
evidence from the
research/course
materials.
Thorough knowledge or
understanding of the field
or discipline/s. Supports
personal opinion and
information substantiated
by evidence from the
research/course materials.
Demonstrates a capacity
to explain and apply
relevant concepts.
Highly developed
understanding of the
field or discipline/s.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Well demonstrated
capacity to explain and
apply relevant concepts.
A sophisticated
understanding of the
field or discipline/s.
Systematically and
critically discriminates
between assertion of
personal opinion and
information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Mastery of concepts and
application to new
situations/further
learning.
Application of
knowledge to
practise
Limited understanding
of the internal and
external business
environment.
Understands the internal
and external business
environment including
commercial context and
market forces.
Understands the impact of
financial, social, political,
environmental issues on
the business
Evaluates the impact of
financial, social, political,
environmental issues on
the business; and where
relevant, as they relate
to different countries
Demonstrates cultural
sensitivity.
Analyses the impact of
financial, social, political,
environmental issues on
MGT607_Assessment 3_Business Pitch Page 5 of 6
Shows a clear
understanding of the
practical application
and implications of
key concepts and
principles
Percentage for this
criterion
30%
Uses a limited range of
information as the basis
of recommended
practice.
Accesses relevant
information.
Adequately utilises
information from a
variety of sources.
Understands the business.
Can prepare and presents
business cases/proposals.
where the business may
operate.
Understands the
business and its risks.
Can prepare and
presents business
cases/proposals.
the business; and where
relevant, as they relate
to different countries
where the business may
operate.
Holistic understanding of
business and its risks.
Assesses the impact of
information and
communication systems
on the operations of the
business.
Effective
Communication
Well-structured
presentation with
clear flow of ideas
Difficult to understand
for audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.
Audience cannot follow
the line of reasoning.
Information, arguments
and evidence are
presented in a way that
is not always clear and
logical.
Line of reasoning is often
difficult to follow.
Information, arguments
and evidence are well
presented, mostly clear
flow of ideas and
arguments.
Line of reasoning is easy to
follow.
Information, arguments
and evidence are very
well presented; the
presentation is logical,
clear and well supported
by evidence.
Demonstrates cultural
sensitivity.
Expertly presented; the
presentation is logical,
persuasive, and well
supported by evidence,
demonstrating a clear
flow of ideas and
arguments.
Engages and sustains
audience’s interest in the
topic, demonstrates high
levels of cultural
sensitivity
MGT607_Assessment 3_Business Pitch Page 6 of 6
Percentage for this
criterion
35%
Effective use of diverse
presentation aids,
including graphics and
multi-media.
Correct citation of
key resources and
evidence
General criterion to
adapt
Percentage for this
criterion
10%
Demonstrates
inconsistent use of
good quality, credible
and relevant resources
to support and develop
ideas.
Demonstrates use of
credible and relevant
resources to support and
develop ideas, but these
are not always explicit or
well developed.
Demonstrates use of high
quality, credible and
relevant resources to
support and develop ideas.
Demonstrates use of
good quality, credible
and relevant resources to
support and develop
arguments and
statements. Shows
evidence of wide scope
within the organisation
for sourcing evidence
Demonstrates use of
high-quality, credible
and relevant resources
to support and develop
arguments and position
statements. Shows
evidence of wide scope
within and without the
organisation for sourcing
evidence

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