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Take Home Exam for Final Assignment 2020-2021/Fall
B122: An introduction to retail Management and marketing
Cut-Off Date : 22ndJanuary 2021 Cut off Time : 6:05 PM
Total Marks : 100 Duration : 48 Hours
Contents:
Warnings and Declaration…………………………………………………………….………………………………………………………………. 1
Question1 ………………………….…………………………………………………………………………………………….………………………..…. 2
Question 2 …………………………………………………………………………………………………………………………….……………….…..…. 2
Question 3 ………….…………………………………………………………………………………………………………………………………………. 2
Question 4 ………….…………………………………………………………………………………………………………………………………………. 2
Plagiarism Warning:
As per AOU rules and regulations, all students are required to submit their own THE-Final work and avoid plagiarism. The AOU has implemented sophisticated techniques for plagiarism detection. You will be penalized for any act of plagiarism as per the AOU’s rules and regulations.
Declaration of No Plagiarism by Student (to be signed and submitted by student with THE-Final work):
I hereby declare that this submitted THE-Final work is a result of my own efforts and I have not plagiarized any other person’s work.
The final exam questions consist of four (4) mandatory essay questions that test understanding and students are expected to give reflective examples related to concepts to support their answers.
FTHE covers all sessions in Book3 and Session 2 of Book 4.A PT3 form will be provided for students to submit answers.
Question 1: (25 marks) 500 words
Apply a market audit, SWOT analysis, identify target markets, competitive markets, and competitive advantage to a product/service you choose either existing in the market or a product/service of your own creation.
Book 3 session 2 + External sources.
Bold Keywords + underline important information.
Be accurate with your answer.
Question 2: (25 marks) 300 words
Explain in your own words and distinguishing between high & low involvement situations with appropriate example situations to support your answers and show what a retail manager and his marketing team should do in both situations.
Book 3 session 2 + External sources + you should submit example.
Bold Keywords + underline important information.
Be accurate with your answer.
Question 3: (25 marks) 500 words
Choose a brand name that you are familiar with and explain the following:
Explanation of the brand and its equity. (6 marks) Be accurate with your answer
Book 3 session 4 + External sources
First right definition of Brand.
Second explain what is a brand.
Third explain what is brand equity.
Components of the brand position in the market place (Brand domain, heritage, values, assets, personality and reflection) (12 marks)
Book 3 session 4 + External sources
Bold Keywords + underline important information.
Be accurate with your answer
Reason(s) for the growth of brand for the chosen brand. (7 marks)
Book 3 session 4 + External sources
Bold Keywords + underline important information.
Be accurate with your answer
Question 4: (25 marks) 500 words
Acting as a retail manager, choose a retail and apply the following guiding objectives to ensure fulfilling the following criteria to buying task:
Right product
Right time
Right quantity
Right place
Right price
Book 4 session 2 + External sources
First defined a retail manager.
Choose a retail
apply the following guiding objectives to ensure fulfilling the following criteria to buying task:
Right product
Right time
Right quantity
Right place
Right price
Bold Keywords + underline important information.
Be accurate with your answer
End of Assessment

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