reader with a succinct overview

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Assessment 3 – Report template

Executive summary
The executive summary provides the reader with a succinct overview of the whole report. It generally contains at least one sentence from each of the parts of the report and will state briefly the aim or purpose: the procedure, methodology or analytical process; and the major findings and recommendations. It is generally written after you have finished the rest of the report to ensure that it gives the reader a succinct overview of the complete report. Even though it is written last, the executive summary is placed at the beginning of the report, before the Table of Contents. Unlike other sections in a report, the abstract is meant to be a stand-alone section. An executive summary provides those readers who don’t have the time to read the whole report in detail with an overview of the whole report. For example, executives can read the abstract and make decisions and/or pass the report on to others to make decisions. Students can read an abstract and decide whether or not the whole report is relevant to their study and/or their particular purpose.
Table of contents
1. Executive summary 2
2. Table of contents 3
3. Introduction 4
4. Research overview and background 4
5. Problem statement 4
6. Research Aim 4
7. Literature review 4
8. Methodology 4
8.1. Method 4
8.2. Sampling 4
8.3. Collection 4
8.4. Analysis 4
8.5. Ethical considerations 4
9. Findings 4
10. Discussion 5
11. Recommendations 5
12. Limitations 5
13. Conclusion 5
14. References 6
15. Appendices 7
This section sets the scene for the reader and includes: purpose of the report, the scope of the report – what the report covers and how the information or report is limited/ constrained). Also include an outline of how the sections/information will be presented.
Source adapted from:
Also, see

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Research overview and background
This section should provide the context and significance of your research. This section should “set the scene” for the proposed research project. It should explicitly state which field the research is embedded in e.g. hospitality and human resource management.
Problem statement
This section should describe the specific problem the research project will explore. The problem statement should reflect the scope of the research (demographics – geographic and temporal aspects)
It should include;
What is the specific problem? Start with the broader issue e.g. Impact of disruptive innovation hospitality – then drill down to the more specific problem e.g. Impact of AirBnb in regional NSW
Supporting statements – how do you know this is a problem? You will need to conduct background research and provide references (citations)
Significance of the research
“Why is this topic significant to you? Why should others be interested in it? You might find it helpful to think about what led you to undertake research in this area. You might also consider how scholars in the field discuss its importance. In what ways is your understanding of its significance similar or different?” (Monash University, 2020)
Research Aim
Start with a simple statement – “The aim of this research is to…”
The aim of the research can also be referred to as the research ‘objective’
Read: Essentials of business research methods, Hair et al p.91
Literature review
This can be copied from assessment 2 however you will need to demonstrate improvements to this section based on assessment 2 feedback.
Research Design

Describe and justify your approach to the research e.g. quantitative, qualitative or mixed method.
This is an Applied Research project, be sure to explain how your research fits as an applied research project.
Collection & Sampling
Describe HOW you collected the data that you have used
How did you verify the data source/s used?
Discuss any drawbacks relating to the use of secondary data sources in your research
How did you choose your sample for your data collection?
Describe the sampling method used by the original source/s
What type of data analysis have you used?
Logan, T 2020, ‘A Practical, Iterative Framework for Secondary Data Analysis in Educational Research’, Australian educational researcher, vol. 47, no. 1, pp. 129–148.
Ethical considerations
How are data being managed, stored, and represented?
How are texts/persons/data being studied?
Does one’s method of analysis require exact quoting and if so, what might be the ethical consequence of this in the immediate or long term? (For example, would quoting directly from a blog cause harm to the blogger and if so, could another method of representation be less risky?
Could materials be restricted because of copyright? (For example, many countries have restrictions on using screenshots or images taken from the web without permission.
Refer to week 10 lecture slides and the SCU link below for more information on ethics
Southern Cross University n.d., Research Integrity and Governance, viewed 15 April, 2020, <
This section presents the results obtained from interpreting the data you have gathered. Present the information clearly, concisely and record only facts. No personal opinions are included.
Include any relevant graphs, tables or plans to summarise the findings
Include data commentary describing any figures and tables
Be sure to label and reference figures and tables according to the SCU Harvard reference format
See tips in the Discussion board – ‘Writing up your report’
This section discusses the results. The results are interpreted and compared to those of relevant studies/theories referred to earlier in the report. Link the discussion to the literature, your research question/s and the findings.
As a result of the investigations and your understanding of the relevant theory, what recommendations can you make (e.g. for further study of the problem or issue, to improve the workplace practice, behaviours)?
No study is entirely perfect or inclusive of every possible aspect. The limitations of a study are its flaws or weaknesses, which could be the result of the unavailability of resources, sample size, time restriction, etc.
This section summarises the main points or findings of the investigation and discusses what the findings actually mean. Ensure that the conclusion is consistent with the information presented in the body section. Don’t include any new information in the conclusion.
Use SCU Harvard format
An appendix is used when information would be useful to give background information to the reader, but would interrupt the flow if it was included in your report e.g., transcripts of interviews, club rules, or plans that are not immediately relevant. Number and label each appendix and check that your numbering corresponds with the numbers given within your report. Ensure that all information is appropriately referenced
Mandatory inclusions in the appendix
PowerPoint slides from your Pitch (presentation)
Either the spreadsheets or documents used for analysis or a ‘shared’ link to a storage drive such as your SCU OneDrive

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