SBM4203 Management Information Systems MKTG6002/MKT600 Marketing Recording Business Transactions MG412 Principles of Marketing M…

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Assessment Brief: SBM4203 Management Information SystemsTrimester 3, 2021Assessment Overview
Assessment Task
Type
Weighting
Length
Due
ULOsAssessed
Assessment 1: QuizOnline quiz of key content areas
IndividualInvigilated
40%
30 mins(equiv.1000words)
Week3, 5, 7, 9
ULO-1ULO-2ULO-3ULO-4ULO-5ULO-6ULO-7
Assessment 2: Case Study-1Students should identify an unresolvedproblem situation (only one) in anorganisation and propose a solution bydoing critical analysis about it.
Individual
30%
1800words
Week 6
ULO-1ULO-2ULO-3
Assessment 3: Case Study-2Analyse a given case study regarding useof personal information of users in socialmedia.
Group
30%
3000words
Week 12
ULO-4ULO-5ULO-6ULO-7
Assessment 1: Online Quiz
Due date:
Week 3, 5, 7, 9
Group/individual:
Individual
Word count / Time provided:
30 minutes
Weighting:
40%
Unit Learning Outcomes:
ULO-1, ULO-2, ULO-3, ULO-4, ULO-5, ULO-6, ULO-7
Assessment Details:These online quizzes will assess your knowledge of key content areas of learning materials from weeks1 to 9. For successful completion of the quizzes, you are required to study the material provided(lecture slides, tutorials, and reading materials), engage in the unit’s activities, and participate in thediscussion forums.These quizzes will be completed online through the APIC Online Learning System (OLS).Marking Information: There will be four quizzes conducted during trimester, each quiz will bemarked out of 100 and weighted 10%, together, they will comprise a total of 40% of the total unitmark.Assessment 2: Case Study-1
Due date:
Week 6
Group/individual:
Individual
Word count / Time provided:
1800 words
Weighting:
30%
Unit Learning Outcomes:
ULO-1, ULO-2, ULO-3
Assessment Details:This assignment assesses the student’s application of theoretical learning to practical, real worldsituations.Mini Case StudyFoodVanFoodVan is an online grocery and ready-to-eat meals delivery business that decided to analysearound a million transactions from almost 100,000 customers in their database so it could betterunderstand what its customer wanted for their online grocery shopping. They also would like toimplement a Customer Relationship Management (CRM) solution to better understand theircustomers, hence, improve their customer service. They also would like to see an improvement intheir Supply Chain Management (SCM) systems, as their growing product lines require a more robustintegration of their systems with their suppliers. In view of this, they are investigating pioneeringtechnologies in RFID systems to be used in their warehouses. The vision of the company is “to be thego-to online store for food” by offering speed, convenience, choice, and price delivered tocustomers door within 30 minutes or less.It used analytics to build a data-centric approach to its business. Their efforts bore so many resultsthat the initial Proof of Concept (POC) reports identified that banana, grapes, peach, and pineapplewere the most fruits their customers buy in 202x. As a result, they’ve realised that their big datacould reveal insights they don’t know before which could even create new sources of revenue forthe business (for example, fruit baskets as a product line for the five most popular fruits sold).“We had a lot of data coming from our point-of-sales software. Initally, the challenge washow to a develop a quick way to talk to the company’s POS database. Our goal was to usethe huge amount of transaction data in a cost-effective way and find the right metrics tohelp us drive our business forward,” said Al Coles, vice president of R&D and analytics atFoodVan.The company used Tableau to crunch its data. Initially, they used Microsoft Access but eventuallyused SQL to talk directly to the company’s POS database. After they found an easy way to access thedata, their next challenge was to drill down into the information in ways that would positivelyimpact business results. While they have an in-house IT personnel specialising in MS Access and SQL,they needed additional help from external consultants in implementing Tableau, a data visualizationsoftware focused on business intelligence. Tableau is a powerful and fastest growing datavisualization tool. It helps in simplifying raw data into the very easily understandable format in theform of dashboards and worksheets. Tableau is cost-effective as it only cost them $70 per month forthe subscription.FoodVan have two primary revenue streams that needed to be optimised: Online Grocery and MealIn-A-Wheel Delivery.“These two revenue streams were driven by different base emotions in our customers, so itwas important for us to understand that when we began to analyse our data for optimizingour business. Understanding our customer motivations will allow us to create the metricsthat we can use moving forward,” Coles said.In the case of Online Grocery, revenues came in when customers buy because of three factors,convenience, choice and price. Using big data analytics, FoodVan will be able to formulate metricsthat will help them meet up these needs.In contrast, Meal-In-A-Wheel revenues are generated from different customer motivations.“You buy ready-to-eat meals because you don’t have time to prepare, you want instant foodin no time, irrespective of the cost. People want choices and quick delivery”, Coles said.Coles acknowledged that it was sometimes easy to get lost in all of the data.“It took us awhile to narrow and refine data and metrics,” he said.In the end, Coles said that the three foremost analytics questions FoodVan asked were:• How can we further improve our services?• How do we reduce delivery times?• How can we find hidden needs and fill up with new products and services?Their big data roadmap started from using MS Access, then switching to SQL as an easier way toaccess the data from the POS database to drilling down into the information through businessanalytics using Tableau.After rolling out their Big Data and CRM strategy, FoodVan have nearly doubled their annual sales to$878,850 and welcomed an additional 15,000 customers in 202x, a 10% increase in total customercount.You are required to Identify the issues managers face in the selection, use, management anddeployment of IS (ULO-1), Identify the issues managers face in the selection, use, management anddeployment of IS (ULO-2), assess the relationship between organizations, IS and business processesfor Customer Relationship Management (CRM) and Supply Chain Management (SCM) (ULO-3), andappraise the salient characteristics of CRM, SCM and IS assets management (ULO-4).The following areas should be covered in your assignment using the case study context:1. Provide a brief description of the organisation2. Identify the issues managers face in the selection, use, management and deployment of IS3. Assess the relationship between organizations, IS and business processes for CustomerRelationship Management (CRM) and Supply Chain Management (SCM)4. Appraise the salient characteristics of CRM, SCM and IS assets management5. A report of 1800 words summarising your analysis must be submitted by the due date.Reasonable assumptions are allowed.Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of thenext subsequent days.Submission requirements1. Use a typical report structure, with a Cover Page, Table of Contents, Executive Summary,Introduction, Body, Recommendation/Conclusion and References format.2. The Executive Summary and the References are excluded in the word count.3. The Cover Page should clearly indicate the names of the person submitting with report and theword count.4. You can use each question above as Headings in the Body of your report.5. All References should reflect quality citations from relevant academic journals and adhere tothe correct Harvard format (Wikipedia NOT allowed).Marking Information: The Case Study-1 will be marked out of 100 and will be weighted 30% of thetotal unit mark.Marking Criteria and Rubric
MarkingCriteria
Not satisfactory(0-49%) of thecriterion mark)
Satisfactory(50-64%) of thecriterion mark
Good(65-74%) of thecriterion mark
Very Good(75-84%) of thecriterion mark
Excellent(85-100%) of thecriterion mark
IntroductionandorganisationBriefdescription oftheorganisation(10%)
Fails to provide anoverview of theorganisation
Provides a generaloverview of theorganisationbackground
Provides a goodoverview of theorganisationbackground
Provides a very goodoverview of theorganisationbackground
Provides an outstandingoverview with veryclear organisationbackground
ProblemAnalysisIdentify theissuesmanagersface in theselection, use,managementanddeploymentof IS(25%)
Fails to identify theissues managers facein the selection, use,management anddeployment of IS
Provides a generaldescription withvery limited analysisof the issue’smanagers face inthe selection, use,management anddeployment of IS
Provides a generaldescription with limitedcritical analysis of thethe issues managersface in the selection,use, management anddeployment of IS
Provides a descriptionand some criticalanalysis of the issue’smanagers face in theselection, use,management anddeployment of IS
Provides an outstandingdescription and carefuland critical analysis ofthe issues managersface in the selection,use, management anddeployment of IS
Discussion ofproposedsystems/solutionsAssess therelationshipbetweenorganizations,IS andbusinessprocesses forCustomerRelationshipManagement(CRM) andSupply ChainManagement(SCM)(25%)
Fails to provideadequate discussionof the relationshipbetweenorganizations, IS andbusiness processesfor CustomerRelationshipManagement (CRM)and Supply ChainManagement (SCM)
Provides a generaldescription of therelationshipbetweenorganizations, ISand businessprocesses forCustomerRelationshipManagement (CRM)and Supply ChainManagement (SCM)
Provides a generaldescription of therelationship betweenorganizations, IS andbusiness processes forCustomer RelationshipManagement (CRM)and Supply ChainManagement (SCM)
Provides a descriptionof the relationshipbetweenorganizations, IS andbusiness processesfor CustomerRelationshipManagement (CRM)and Supply ChainManagement (SCM)
Provides an outstandingdescription of therelationship betweenorganizations, IS andbusiness processes forCustomer RelationshipManagement (CRM)and Supply ChainManagement (SCM)
IS solutionsappraisalAppraise thesalientcharacteristicsof CRM, SCMand IS assetsmanagement(20%)
Fails to provideadequate appraisal ofthe salientcharacteristics ofCRM, SCM and ISassets management
Provides a generalappraisal of thesalientcharacteristics ofCRM, SCM and ISassets management
Provides an appraisal ofthe salientcharacteristics of CRM,SCM and IS assetsmanagement
Provides a detailedappraisal of thesalient characteristicsof CRM, SCM and ISassets management
Provides an outstandingappraisal of the salientcharacteristics of CRM,SCM and IS assetsmanagement
Structure andorganizationHow logicallyargumentsare stated andhow criticallyproblems areanalysed(10%)
Does not clearly statea conclusion or pointof view or else littleor no supportingreasoning or evidenceis presented. Problemsituation is notcritically analysed.
States a conclusionor point of view butdoes not organizethe evidence orreasons in alogically adequateway. Analysis of theproblem situation isnot thatsatisfactory.
States a conclusion orpoint of view butexpected to beorganized morelogically. Analysis of theproblem situation is sofar reasonable.
Presents an argumentusing evidence and/or logical reasoningin support of a pointof view. Problemsituation is analysedwith satisfactory levelof critical analysisskills.
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning in support ofa conclusion or point ofview. The way problemsituation is analysedrequires high level ofcritical analysis skills.
WritingQuality &Adherence toFormatGuidelines(10%)
Report shows a belowaverage/poor writingstyle lacking inelements ofappropriate standardEnglish and followingproper Harvardguidelines. Frequenterrors in spelling,grammar,punctuation, spelling,usage, and/orformatting.
Report showsbelow averageand/or casualwriting style usingstandard Englishand followingHarvard guidelines.Some errors inspelling, grammar,punctuation, usage,and/or formatting.
Report shows anaverage and/or casualwriting style usingstandard English andfollowing Harvardguidelines. Some errorsin spelling, grammar,punctuation, usage,and/or formatting.
Report shows aboveaverage writing styleand clarity in writingusing standardEnglish and followingHarvard guidelines.Minor errors ingrammar,punctuation, spelling,usage, and/orformatting.
Report is well writtenand clear using Harvardguidelines and standardEnglish characterized bystrong writing style. It isfree from grammar,punctuation, spelling,usage, or formattingerrors.
Assessment 3: Case Study-2
Due date:
Week 12
Group/individual:
Group
Word count / Time provided:
3000 words
Weighting:
30%
Unit Learning Outcomes:
ULO-4, ULO-5, ULO-6, ULO-7
Assessment Details:Read the case study and the article below, then complete the exercise at the end. In order to answerthe exercise questions provided, you will need to conduct further research about the topic (read thearticle below see the list of references included for further research).Case StudyUBERUber is a ride-sharing service that was rolled out in 2009 after two of its founders, Travis Kalanickand Garrett Camp couldn’t get a taxi in Paris during a snowstorm. It originated from the idea, “Whatif you could request a ride from your phone?” Its vision and mission are to “bring transportation-foreveryone, everywhere…that is safer, cheaper and more reliable…create more jobs opportunities andincomes for drivers.”Today, Uber boasts an annual revenue of over $11 billion, a market capitalization rate of $74 billion,and over 19,000 employees. With 75 million global customers and three million dedicated drivers in83 countries, Uber has been a legitimate game-changer in the ride-sharing services market.The name Uber is derived from the German word meaning “above all the rest,” a bedrock principleKalanick and Camp wanted for their young company. Uber has completely revolutionized the waypassengers hail cabs for their journeys. All the riders need to do is to open their mobile phone, tap abutton, and find an affordable ride in minutes. Being true of the meaning of its name, Uber is alwayson the lookout for IS solutions that can help them better improve their processes, performance, andcustomer service. One of them is the use of Enterprise Systems. For example, SAP has built solutionsthat can dramatically improve the experience on Uber, both for the passenger and the driversthemselves. One area where SAP can provide improvements is in finding parking spots, especially inmajor cities. SAP’s built-in platform can simplify this process and make it automated.Finding a parking spot in major cities can be a huge waste of time for drivers. Typically, these driversgo around car parks one by one to find one with a spot available. Built with the SAP HANA cloudplatform, the SAP software makes use of data from the Sat-Nav systems to identify the closest carparking space available. When the car approaches the car park barrier, the driver can view detailssuch as the number of spots available, parking fee, etc. on their in-cabin display. Should they chooseto go ahead, the system automatically clocks them in and charges them on their way out.In direct competition with Google and Tesla Motors, Uber was also a frontrunner in the future ofdriverless cars. However, they faced some Intellectual Property (IP) issues when Alphabet Inc’sWaymo sued Uber in 2018 for theft of its self-driving technology. In March 2018, a self-driving carfatally struck a pedestrian, causing the company to temporarily suspend all testing. In May 2018,Uber announced that it would halt its Arizona testing program but would conduct it elsewhere. InJuly 2018, Uber’s self-driving cars made their return in Pittsburgh, but it was never the same. InDecember 2020, it was announced that Uber would sell its autonomous vehicle business to AuroraInnovations, a start-up in San Francisco. Uber had invested more than $1 billion in the business atthe time of the sale.References:Patrick Lin. (2021). The ethical dilemma of self-driving cars. [Online Video]. 9 December 2015.Available from: https://youtu.be/ixIoDYVfKA0. [Accessed: 23 May 2021].TechRepublic. 2021. Our autonomous future: How driverless cars will be the first robots we learn totrust. [ONLINE] Available at: https://www.techrepublic.com/resource-library/downloads/ourautonomous-future-how-driverless-cars-will-be-the-first-robots-we-learn-to-trust-pdf-download/.[Accessed 23 May 2021].TechRepublic. 2021. Tesla’s Autopilot: A cheat sheet. [ONLINE] Availableat: https://www.techrepublic.com/article/teslas-autopilot-the-smart-persons-guide/. [Accessed 23May 2021].TechRepublic. 2021. 81% of Americans believe driverless vehicles will kill jobs for professional drivers– TechRepublic. [ONLINE] Available at: https://www.techrepublic.com/article/81-of-americansbelieve-driverless-vehicles-will-kill-jobs-for-professional-drivers/. [Accessed 23 May 2021].ZDNeT. 2021. How autonomous vehicles could save over 350K lives in the US and millionsworldwide. [ONLINE] Available at: https://www.zdnet.com/article/how-autonomous-vehicles-couldsave-over-350k-lives-in-the-us-and-millions-worldwide/. [Accessed 23 May 2021].ZDNet. 2021. US House approves bill to advance autonomous car testing. [ONLINE] Available at:https://www.zdnet.com/article/us-house-approves-bill-to-advance-autonomous-car-testing/.[Accessed 23 May 2021].ZDNet. 2021. Autonomous vehicle predictions are premature: Toyota. [ONLINE] Available at:https://www.zdnet.com/article/autonomous-vehicle-predictions-are-premature-toyota/. [Accessed23 May 2021].Exercise:After reading the case study above and conducting further research, you now need to answer thefollowing research questions below:1. Demonstrate an appreciation of the impact of Enterprise Resource Planning (ERP) Systems onbusinesses.2. Demonstrate an understanding of the issues involved in the design, implementation andmaintenance of ERP Systems.3. Evaluate the benefits and limitations of use of ERP Systems.4. Analyse the relationship among ethical, social, and political issues raised by management IS.5. A report of 3000 words summarising your analysis must be submitted by the due date.Reasonable assumptions are allowed.Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of the nextsubsequent days.Submission requirements1. Use a typical report structure, with a Cover Page, Table of Contents, Executive Summary,Introduction, Body, Recommendation/Conclusion and References format.2. The Executive Summary and the References are excluded in the word count.3. The Cover Page should clearly indicate the names of each person in the group and the wordcount.6. You can use task above as Headings in the Body of your report, and after the question is the nameof the group member(s) who discussed that particular topic. For example, “Evaluate the benefitsand limitations of use of ERP Systems” by Jaspreet Singh.4. All References should reflect quality citations from relevant academic journals and adhere tothe correct Harvard format (Wikipedia NOT allowed).Marking Information: The Case study-2 will be marked out of 100 and will be weighted 30% of thetotal unit mark.Marking rubric:
MarkingCriteria
Not satisfactory(0-49%) of thecriterion mark
Satisfactory(50-64%) of thecriterion mark
Good(65-74%) of thecriterion mark
Very Good(75-84%) of thecriterion mark
Excellent(85-100%) ofthe criterionmark
Introductionabout the casestudy(10 marks)
Introduction is presentedpoorly without adequatedetails.
Introduction ispresented brieflywith somerelevance andmissing elementssuch as summary ofcase objectives, andproblem/ reportoutline.
Introduction ispresented withadequate details,however missing oneor more elementssuch as summary ofcase objectives, andproblem/reportoutline.
Introduction is wellwritten with cleardiscussion about thesummary of caseobjectives, problem/report outline.
Introduction is verywell written with veryclear background anddiscussion about thesummary of caseobjectives, andproblem/reportoutline.
ContentDemonstrate anappreciation of theimpact ofEnterprise ResourcePlanning (ERP)Systems onbusinesses(20 marks)
Does not clearly state anargument or point ofview or else little or nosupporting reasoning orevidence is presented.
States an argument orpoint of view but doesnot present theevidence or reasons ina logically adequateway.
States an argument orpoint of view butexpected to beorganized morelogically. Analysis ofthe problem situationis so far reasonable.
Presents an argumentusing evidence and /orlogical reasoning insupport of a point ofview with satisfactorylevel of criticalanalysis skills.
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning with highlevel of criticalanalysis skills.
ContentDemonstrate anunderstanding ofthe issues involvedin the design,implementation
Does not clearly state anargument or point ofview or else little or nosupporting reasoning orevidence is presented.
States an argument orpoint of view but doesnot present theevidence or reasons ina logically adequateway.
States an argument orpoint of view butexpected to beorganized morelogically. Analysis of
Presents an argumentusing evidence and /orlogical reasoning insupport of a point ofview with satisfactory
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning with high
and maintenance ofERP Systems(20 marks)
the problem situationis so far reasonable.
level of criticalanalysis skills.
level of criticalanalysis skills.
ContentEvaluate thebenefits andlimitations of use ofERP Systems(20 marks)
Does not clearly state anargument or point ofview or else little or nosupporting reasoning orevidence is presented.
States an argument orpoint of view but doesnot present theevidence or reasons ina logically adequateway.
States an argument orpoint of view butexpected to beorganized morelogically. Analysis ofthe problem situationis so far reasonable.
Presents an argumentusing evidence and /orlogical reasoning insupport of a point ofview with satisfactorylevel of criticalanalysis skills.
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning with highlevel of criticalanalysis skills.
ContentAnalyse therelationship amongethical, social, andpolitical issuesraised bymanagement IS(20 marks)
Does not clearly state anargument or point ofview or else little or nosupporting reasoning orevidence is presented.
States an argument orpoint of view but doesnot present theevidence or reasons ina logically adequateway.
States an argument orpoint of view butexpected to beorganized morelogically. Analysis ofthe problem situationis so far reasonable.
Presents an argumentusing evidence and /orlogical reasoning insupport of a point ofview with satisfactorylevel of criticalanalysis skills.
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning with highlevel of criticalanalysis skills.
Structure andorganizationHow logicallyarguments arestated and howcritically problemsare analysed(5%)
Does not clearly state anargument or point ofview or else little or nosupporting reasoning orevidence is presented.Problem situation is notcritically analysed.
States an argument orpoint of view but doesnot organize theevidence or reasons ina logically adequateway. Analysis of theproblem situation isnot that satisfactory.
States an argument orpoint of view butexpected to beorganized morelogically. Analysis ofthe problem situationis so far reasonable.
Presents an argumentusing evidence and /orlogical reasoning insupport of a point ofview. Problemsituation is analysedwith satisfactory levelof critical analysisskills.
Develops a clearlyarticulated argument,using evidence and/orsystematic logicalreasoning in supportof a conclusion orpoint of view. The wayproblem situation isanalysed requires highlevel of criticalanalysis skills.
Writing Quality &Adherence toFormat Guidelines(5%)
Report shows a belowaverage/poor writingstyle lacking in elementsof appropriate standardEnglish and followingproper Harvardguidelines. Frequenterrors in spelling,grammar, punctuation,spelling, usage, and/orformatting.
Report shows belowaverage and/or casualwriting style usingstandard English andfollowing Harvardguidelines. Someerrors in spelling,grammar,punctuation, usage,and/or formatting.
Report shows anaverage and/or casualwriting style usingstandard English andfollowing Harvardguidelines. Someerrors in spelling,grammar,punctuation, usage,and/or formatting.
Report shows aboveaverage writing styleand clarity in writingusing standard Englishand following Harvardguidelines. Minorerrors in grammar,punctuation, spelling,usage, and/orformatting.
Report is well writtenand clear usingHarvard guidelinesand standard Englishcharacterized bystrong writing style. Itis free from grammar,punctuation, spelling,usage, or formattingerrors.

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