Situational Analysis

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Tittle Page
Executive Summary (One Page Summary)
Table of Content (Paper Outline)
Introduction (Identify Problems and Objectives and Demonstrate Scale and Scope)
Situational Analysis (External and Internal Research)
Mission & Vision Statement
Stakeholders’ Preference
SWOT
PESTEL
Porter’s Five Forces
Financial Analysis (Performance Assessment)
Horizontal Analysis
Vertical Analysis
Financial Ratio Analysis
Financial Objectives : ROE, EPS, ROA. NPV, Payback, IRR
Alternative Analysis (Alternative Assessment)
Alternative A
Qualitative Assessment
Pros
Cons
Quantitative Assessment
NPV, EPS and ROE
Alternative B
Qualitative Assessment
Pros
Cons
Quantitative Assessment
NPV, EPS and ROE
Recommendation (Reason and Address Cons and Weaknesses)
Implementation (Action Plan)
Conclusion (Highlight Expected Results and Disclose Uncertainty)
Appendix (Additional Information)

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