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Strategy Formulation and Implementation
Assignment 2– IBM pivoting to Cloud Computing
Review the article uploaded in Blackboard titled, “IBM to Spin Off Services Unit to Accelerate Cloud-Computing Pivot”, do additional research and answer questions listed below. Your report must be prepared according to this format:
Introduction/Context (write about one page summarizing the case; include the context, that is why is this case written and what are the learning points)
Q1 (list the question)
A1 (your answer)
Etc.
Conclusion (write no more than one page of your conclusions and observations)
Work cited
Use list (bullets), graphs, charts, tables, etc. to make your report more effective. Be sure to use data available in the Case supplemented with additional research. Your report must be in Word format and between 4 and 5 pages, 1.5 space with font TNR11
Questions
What is your overall assessment of the competitive intensity of the cloud computing industry? Use Porter’s Five Force Model to assess the competition. Be sure to discuss each force completely with specifics and data.
From IBM’s perspective, why is the Cloud Computing an attractiveness industry? Use Industry Attractiveness matrix to assess, be sure to include supporting data from the article and any additional research.
What is IBM’s competitive position in the Cloud Computing Industry? Using Weeks 2 and 3 class material, first identify critical success factors and then assess IBM’s position, that is, create a Competitive Positioning Matrix.
Develop pros and cons of 2 strategic options for IBM: 1) continue as is; 2) create a new company as discussed in the article. Your response must be supported with data and evidence
(for specific instructions, see below)
What is your overall assessment of the competitive intensity of the cloud computing industry? Use Porter’s Five Force Model to assess the competition. Be sure to discuss each force completely with specifics and data.
Make your assessment in a table below
Force
Your assessment
Intensity level (Strong, moderate, low)
New Entrants Threat
Discuss barriers, assess if high or low, industry attractiveness, give supporting data, etc.
High?Low?
Substitute Threat
What is substitute(s), current and future, assess price/performance (e.g. lower cost, same performance? Same price, more performance?)
Rivalry
Buyer bargaining power
Be sure to clearly indicate “who are buyers”
Supplier bargaining power
Be sure to clearly indicate “who are suppliers”
OVERALL CONCLUSION
Draw conclusion in terms of potentials for profits in the industry
Provide relevant commentary to respond to the question
From IBM’s perspective, why is the Cloud Computing an attractiveness industry? Use Industry Attractiveness matrix to assess, be sure to include supporting data from the article and any additional research.
Use Week 2 material
Do some research
Complete the matrix below
Provide relevant commentary to respond to the question
Industry Attractiveness a matrix:
Factor
Weight (W)
Rate (R)
W X R
Industry size
Growth rate
Profitability
Intensity of competition
Regulations
(Optional- add any other relevant factor)
What is IBM’s competitive position in the Cloud Computing Industry? Using Weeks 2 and 3 class material, first identify critical success factors and then assess IBM’s position, that is, create a Competitive Positioning Matrix.
Refer to Week 2 discussions, identify 4-5 critical success factors, identify key competitors (Amazon, Microsoft, etc.), compare IBM against these (on a scale of 1 to 10), comment/discuss your observations
Use the following Competitive Positioning Matrix to assess IBM and its competition
Critical Success factor
IBM
Comp 1 (Amazon)
Comp 2(Microsoft)
Comp 3
CSF 1
CSF 2
CSF 3
Etc.
Total
(rating 1=weakest; 10=strongest)
Develop pros and cons of 2 strategic options for IBM: 1) continue as is; 2) create a new company as discussed in the article. Your response must be supported with data and evidence
Take each Option and discuss in sufficient details of its pros and cons, make recommendation
Use a table to assess each option and then discuss key points:
Option
Pros
Cons
As Is
–––––
–––––
Spin Off
–––––
–––––
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