Student feedback on seminar activity

FIND A SOLUTION AT Academic Writers Bay

www.derby.ac.uk/business
Sensitivity: Internal
Marketing across Cultures
Seminar week 3
www.derby.ac.uk/business
Sensitivity: Internal
Marketing across Cultures
Seminar week 3 Agenda
• Student feedback on seminar activity week 2
• Group exercise on Cross-cultural analysis approaches – in context
• Discussion on CW1 progress to date and key support documents
• Seminar task/homework week 3
www.derby.ac.uk/business
Sensitivity: Internal
Last week’s homework – feedback in class
1. From Doole and Lowe Chapter 3 read about “the components of culture.”
2. Using your chosen home and destination countries/cultures, try to identify two key
differences between them for each of these components (see above).
3. Feedback via a prepared PowerPoint slide for next week.
www.derby.ac.uk/business
Sensitivity: Internal
Work in study groups where students have made similar
country/culture selections, applying one of the cross-country analysis
models introduced in the lecture (one per group).
• Hall and Hall (1987)
• Hofstede (1984,1994)
• Wills et al (1991)
• Trompenaars (1997)
• Lewis (1992)
Present back to the class:
• overview of the one CCA approach that you used (if possible also
compare it against another model; e.g. Hofstede vs Trompenaars;
Hall & Hall vs Wills)
• using your chosen CCA approach – a brief outline of the key
differentials identified when applied to your selected countries
Group exercise 1 (30 minutes work)
www.derby.ac.uk/business
Sensitivity: Internal
See Course Resources/Study Materials/Journal Articles:
• Wu 2006
• Orr-Hauser 2008
• Minkov 2017
• Eringa et al 2015
• El-Azez 2010
• Literature Review
Documents to support you on CW1
See Course Resources/Study Materials/Assignment Documentation:
• CW1 rubric/marking scheme
• CW1 “fit to submit.”
• Assignment brief
www.derby.ac.uk/business
Sensitivity: Internal
• Begin/continue working on CW1 (the mini-literature review)
• By now you should have familiarised yourself with the classic Cross-cultural
analysis (CCA) techniques and be progressing with your critical evaluation
(task 1)
• You should now also be beginning to compare and contrast the different CCA
approaches – what key differences are apparent (task 2)?
• Apart from the journal articles provided, what sources have you researched
and how are they influencing your work?
• Be ready to discuss your work next week
Homework for next week

YOU MAY ALSO READ ...  Introduction to the topic and essay Time Value for Money and DCF Capital Investment photo production services Assignment 1: Case...
Order from Academic Writers Bay
Best Custom Essay Writing Services

QUALITY: 100% ORIGINAL PAPERNO PLAGIARISM – CUSTOM PAPER