SWOT analysis of SecretSales.com

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1. What is the SWOT analysis and how can it be useful for organisations? (20 marks)
2. Conduct a SWOT analysis of SecretSales.com, based on the information in the case study. Structure your SWOT according to the three business functions: Human Resources Management, Accounting and Finance, and Marketing. Present your analysis in the form of a SWOT table (40 marks)
3. Based on your SWOT analysis, which are the most important issues that you think SecretSales.com need to address? Explain the reasons for your answer. (20 marks)
4. How do you think SecretSales.com should respond to the most important issues arising from the SWOT analysis? Explain your recommendation. (10 marks)

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