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Manage the external consultants/service providers to ensure that their performance is in line with the organisational expectations and the contractual requirementsPerform each of the following steps to evaluate the research processes and the findings:
Confirm the validity of the information and data that has been obtained through market research. Document this confirmation.
Review the relevance and the usefulness of the findings against the research objectives that were outlined in market research project plan. Document this review.
Assess the performance of the project against all of the relevant elements of the market research project plan and work plans. Record this assessment.
Measure the satisfaction of the stakeholders with the research process and associated findings. Record these measurements.
Prepare a report on the market research findings, including future improvements to the research process and present the report to relevant staff and stakeholders
In accordance with organisational requirements, implement the revised policy and practicesSubmission status
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