using Illustrator tools and techniques

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ASSIGNMENT OBJECTIVE:
For your second Illustrator assignment, you will be creating a logo using Illustrator tools and
techniques we have learned including:
• Placing an Image
• Image Trace
• Type on a Path
• Direct Selection Tool
• Fill and Stroke
• Character Palette
ASSIGNMENT INSTRUCTIONS:
1. In Illustrator create a new document that is:
• 5” x 5”
2. Find an image on the internet that you want to trace for your logo
• Simpler images will trace better than more complex images
• Place the image in your Illustrator document you created and ensure that it is
embedded (not linked to the original file)
3. From your Layers Palette name this layer “Original Image”
4. From your Layers Palette duplicate this layer and name this new layer “Traced Image”
5. Lock your “Original Image” layer and make it invisible
6. Your “Traced Image” layer will be the layer that you will use Image Trace to convert it
into a path
• You must expand your image to make it into a vector path
• Once your image has been expanded, remove the original outline of your photo which
will appear like a rectangular path, so you are only left with the image trace of the
image you placed (not the frame which it was originally in)
• Using the Direct Selection Tool (white arrow) alter the path you created of your image
by adding different colour fills or strokes to make your illustration unique
• You will get increased marks for creativity, showcasing your skills and your abilities
in Illustrator to create a unique vector image
7. From your Layers Palette create a new layer and name this layer “Original Type”
8. Using the Curvature Tool create a unique path on your layer “Original Type”
9. Create a slogan or name and write it on the path you just created using the Type on
Path Tool
AI Project: Logo
Outline and Rubric
MKTG25586 | Visual Communication Tech.
10. From your Layers Palette duplicate your “Original Type” layer and name this new layer
“Outlined Type”
11. Lock your “Original Type” layer and make it invisible
12. Your “Outlined Type” layer will be the layer that you will make into an outlined vector path
13. Select your type on your “Outlined Type” layer and go to Type/Create Outlines
• Using the Direct Selection Tool (white arrow) alter the path you created of your type
by adding different colour fills or strokes to make your type unique
• Move the points and alter the type to make it unique and different than the original
font family/font style you chose
• You will get increased marks for creativity, showcasing your skills and your abilities
in Illustrator to create a unique vector image
14. Save your final file as an Illustrator (.ai) file type
15. Ensure that you submit your Illustrator (.ai) file with four layers
• Original Image (locked and invisible)
• Traced Image
• Original Type (locked and invisible)
• Outlined Type
16. Save your final file as a JPEG (.jpg) file type
FINAL SUBMISSION FORMAT:
• Save your file as AI (working Illustrator file)
• Export your file as a JPG (flattened file)
• Upload to Slate:
• AI file
• JPG file
BONUS: PART 1
• Start a new thread on the following discussion board:
• Discussion Bonus/Ai Project: Logo Bonus
• Upload the final JPG file of your assignment in your thread
• Value: 0.5 Mark
AI Project: Logo
Outline and Rubric
MKTG25586 | Visual Communication Tech.
Bonus: Pa r t 2
• Review other threads posted by your classmates and pick your favorite logo to reply to
• In your reply explain why this logo is your favorite and why it attracted your attention.
At a minimum include:
• How they have used Design Tension to attract your attention
• How they have used Typography to attract your attention
• How they have used Colour Theory to your attract attention
• Value: 0.5 Mark
AI Project: Logo
Outline and Rubric
MKTG25586 | Visual Communication Tech.
AI LOGO PROJECT
CONTENT
DESCRIPTION
VALUE
REQUIREMENTS
• Artboard is the correct size (5” x 5”)
• Proper .ai and .jpg fle formats have been upload to Slate
• You have made the correct layers as instructed (Original Image, Traced Image,
Original Type and Outlined Type on your .ai fle
1
IMAGE TRACE
• Image Trace has been used to the best of your ability
• Use of presets or advanced options are acceptable
• You must expand your image to make it into a vector path
• Once your image has been expanded, remove the original outline of your photo which will
appear like a rectangular path, so you are only left with the image trace of the image you
placed (not the frame which it was originally in)
2
CURVATURE TOOL
• The Curvature Tool has been used to the best of your ability to create a curved path
1
TYPE ON A PATH
• You have used the Type on a Path tool to add text to your curved path
1
OUTLINED TYPE
• You have outlined your Type on a Path making your type into vector shapes
1
CREATIVITY, ORIGINALITY
AND DIFFICULTY
FOR IMAGE
• Using the Direct Selection Tool (white arrow) alter the path you created of your image by
adding different colour flls or strokes to make your illustration unique
• You will get increased marks for creativity, showcasing your skills and your abilities in
Illustrator to create a unique vector image
2
CREATIVITY, ORIGINALITY
AND DIFFICULTY
FOR TYPE
• Using the Direct Selection Tool (white arrow) alter the path you created of your type by
adding different colour flls or strokes to make your type unique
• Move the points and alter the type to make it unique and different than the original font
family/font style you chose
• You will get increased marks for creativity, showcasing your skills and your abilities in
Illustrator to create a unique vector image
2
BONUS
• Start a new thread in the discussion board
• Upload the fnal JPG fle of your assignment in your thread
• Review other threads posted by your classmates and pick your favorite logo to reply to
• In your reply explain why this logo is your favorite and why it attracted your attention
1
DEDUCTIONS
• Failure to follow the outline and instructions above or direction provided in class
• Failure to submit .ai and .jpg fles
• Failure to upload the assignment to the assignments folder on Slate before the deadline
THIS ASSIGNMENT IS WORTH 10% OF YOUR FINAL GRADE
AI Project: Logo
Outline and Rubric
MKTG25586 | Visual Communication Tech.

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