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10. Zeeb Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 180 100% Variable expenses 54 30% Contribution margin $ 126 70% Fixed expenses are $344,000 per month. The company is currently selling 3,900 units per month. The marketing manager believes that a $13,000 increase in the monthly advertising budget would result in a 130 unit increase in monthly sales. Required: What should be the overall effect on the company’s monthly net operating income of this change? (Negative amount should be indicated by a minus sign. Omit the “$” sign in your response.) Change in net operating income
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